A/B testings - how to make it payoff In this podcast, we learn the benefits and methods of A/B testing in modern marketing, including its potential to optimise campaigns, improve user experience, and drive conversions. Susan also provided a comprehensive guide on conducting effective A/B tests and highlighted the challenges and tools available. Lastly, she emphasises the evolving landscape of A/B testing, the importance of personalisation, segmentation, and responsible data practices.
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More 2 Marketing Podcast - Expert advice on marketing, product and all things business