More 2 Marketing

The significance of building strong connections with your customers In this podcast, Susan underscores the importance of building strong connections with customers as a strategic imperative for achieving long-term business success. She suggests incorporating real-life customer success stories into business narratives to instil trust and credibility. Susan also highlights the need to understand the audience, defining the business purpose beyond profit, and sharing the brand's origin story to humanise it. Encouraging customer engagement and crafting emotional narratives are also crucial for strengthening bonds with the audience. She reiterates that building strong connections is about cultivating meaningful relationships built on trust, empathy, and shared values.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Scaling up your business - what you need to know with Simon Tavernier In this podcast, Susan and Simon discuss the challenges and strategies of scaling up Stampix, a photo printing business that partners with brands, with a focus on the importance of building relationships with partners, maintaining customer satisfaction, and the need for operational flexibility. They also highlighted the significance of expanding beyond their domestic market and considering factors such as the quality of postal services in different countries. Lastly, they explored the importance of openness to new business models, seeking quality partners, testing strategies, and the significance of documenting their experiences through case studies for future reference.     Linkedin  Learn more at https://business.stampix.com/ And join Simon’s monthly newsletter on LinkedIn   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Understanding Emotional Intelligence in business: advantages, disadvantages, and improvement strategies In this podcast, we discuss the significance of emotional intelligence in modern business, emphasising its benefits in leadership, teamwork, customer relations, and organisational performance. Also identified potential drawbacks, such as overemphasis on emotions leading to irrational decisions. Lastly, Susan suggested strategies to enhance emotional intelligence, including self-awareness, self-regulation, empathy, social skills improvement, and seeking   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Top strategies to help you stay competitive in the market In this podcast Susan goes through a list of strategies to consider when trying to stay competitive in market.   Visit ⁠@more2marketing⁠ for more information or transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What makes great products great with Jeff Callan In this podcast we meet Jeff Callan, an author and product management consultant with 25 years of experience. Jeff has worked with a diverse range of companies, from startups to Fortune 100s, helping to scale their products and generate over a billion dollars in value. He shared his insights on what makes great products great, drawing on his experience and a recent book he authored. We learn the principles of creating successful products, with a focus on the importance of data, understanding customer behaviour, and managing the entire customer journey. They also explored the concept of the 'Wow. Now. Matrix' as a tool for evaluating technology and products, and the importance of having diverse perspectives in a team. Lastly, they touch on the evolution of technology, the impact of generative AI, and the need for continuous improvement in product management.     Linkedin Learn more at http://tyghtwyre.com/ http://whatmakesgreatproductsgreat.com/   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and for transcripts.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is the new frontier for marketing? In this podcast, Susan discusses the emerging trends in marketing, highlighting six new frontiers that marketers can leverage to enhance brand messaging and customer engagement. She emphasises the importance of exploring these areas, including metaverse marketing, growth marketing and analytics, and the evolution of social media marketing, among others. She also warned that failure to adapt to these changes could result in falling behind competitors.   Visit ⁠@more2marketing⁠ for more information and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us

Tips for entrepreneurs navigating the challenges of building a profitable online business with Paul Waddy? In this podcast, Susan introduces Paul Waddy, an accomplished e-commerce expert and author, who detailed his journey from launching a men's shoe brand to successfully selling online across various marketplaces such as Amazon, eBay, and Groupon. Paul shared that he found the retail sector challenging due to high overheads and employee turnover, leading him to shift to online business. He also revealed his upcoming book, "Learning to Sell Online for Dummies," set to be published in June 2024. Paul's success in e-commerce led to positions as Head of Operations and CEO of different companies and now he co-owns an e-commerce digital marketing agency, recently named Australia's best retail digital marketing agency. In this podcast they discuss the challenges and strategies of starting and managing an e-commerce business, with a focus on understanding and managing finances, protecting margins, and enhancing customer retention. They also emphasised the importance of automation, unique selling propositions, and a strategic approach to influencer marketing. Additionally, they shared their experiences and motivations for building online businesses, and the potential for e-commerce to continue its growth despite the recent downturn in retail.   Linkedin And website – Learn eCommerce     Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

What is the significance of colour in branding? Does it matter? In this podcast, Susan discussed the significance of colours in marketing and branding, emphasising their impact on evoking emotions, influencing consumer behaviour, and fostering brand recognition. She highlighted the importance of considering cultural interpretations of colours and avoiding overdependence on a single colour. Susan presented several examples of notable brands and their associated colours, such as Coca Cola's red, Tiffany & Co.'s blue, and Heinz's green ketchup. She concluded that researching the meanings of different colours is crucial in developing effective marketing and branding strategies. Susan also discussed the symbolism and associations of various colours in branding and marketing, explaining the implications of using each colour.   Visit ⁠@more2marketing⁠ for more episodes and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How photography can either made or break a brand with Lila Marvell In this podcast, Susan and Lila discuss the role of photography in marketing and branding. They explored the evolving trends in photography, such as bold, dynamic images, narrative-driven photography, and user-generated content. Lila shared her experiences working with various brands and the challenges of navigating different markets with different regulations. Lila stresses the significance of investing in high-quality photography for successful marketing campaigns.    ⁠Linkedin⁠ Lila Marvell is a commercial photographer and stylist based in Sydney Australia. Has spent ten years in the fashion industry working with brands to help drive sales in their business. Other links: Learn more at www.lilamarvell.com.au Instagram @lilamarvell   Visit ⁠@more2marketing⁠ for more info and transcripts Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Building a strong social media presence for your business In this podcast, we emphasised the importance of building a strong social media presence for businesses, offering ten tips including setting smart goals, understanding the audience, and creating quality content. The episode includes common pitfalls to avoid, such as inconsistency and ignoring data. Additionally, Susan stresses the importance of engaging actively, utilising analytics, and experimenting with formats to maintain a consistent brand image.     Visit ⁠@more2marketing⁠ for more info and transcripts. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.