More 2 Marketing

Entrepreneurship - how to begin the journey and what to avoid with Mike Rosenbaum In this podcast, talk with Michael, an entrepreneur with extensive experience in the digital retail space, particularly in Australia and North America, He discussed his journey into entrepreneurship, highlighting his experience with property technology and share economy businesses. The conversation also covered the advantages and disadvantages of entrepreneurship, the potential of untapped markets in North America and Australia. They also discussed the evolution of their technology, the importance of data and local nuances, and the long-term nature of entrepreneurial success.   Michael Rosenbaum |LinkedIn   Mike Rosenbaum is a prominent figure in the entrepreneurial landscape, recognised as the co-founder of both DealsDirect and Spacer. As the CEO of Spacer, a parking app and marketplace, he led the disruptive innovation in the parking industry, reshaping how individuals rent and utilise parking spaces. Prior to Spacer, Rosenbaum co-founded DealsDirect, an online department store, showcasing his early success in pioneering e-commerce platforms. His entrepreneurial journey reflects a trajectory of pioneering ventures, from reshaping retail experiences to revolutionising how people utilise and access parking spaces through technology-driven solutions spacer.com.au  parkhound.com.au  foundersonair.com/        Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Stakeholder management - why it is important? In this podcast,  we learn about the significance of stakeholder management in project, organisation, or initiative. Susan outlines the key aspects of stakeholder management, including identification, prioritisation, engagement, mitigation, and relationship building. Susan also pointed out the potential challenges of stakeholder management, such as time intensity, conflicting priorities, resource allocation, and resistance to change. She explains the benefits of stakeholder management, including risk mitigation, enhanced decision making, improved outcomes, and sustained support. Finally, she provides examples of stakeholder management in various contexts.   Visit ⁠⁠@more2marketing⁠⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠⁠ contact us⁠⁠. Stakeholder management - why it is important? In this podcast,  we learn about the significance of stakeholder management in project, organisation, or initiative. Susan outlines the key aspects of stakeholder management, including identification, prioritisation, engagement, mitigation, and relationship building. Susan also pointed out the potential challenges of stakeholder management, such as time intensity, conflicting priorities, resource allocation, and resistance to change. She explains the benefits of stakeholder management, including risk mitigation, enhanced decision making, improved outcomes, and sustained support. Finally, she provides examples of stakeholder management in various contexts.   Visit ⁠⁠@more2marketing⁠⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠⁠ contact us⁠⁠.

SEO - how to make it work for you  In this podcast, Susan and Kate stressed the significance of SEO in establishing a robust online presence, highlighting the need to comprehend the target audience's needs, utilise modifiers for keywords, and provide unique offerings. They cautioned against focusing on broad audiences and advised concentrating on converting the right people. The conversation also emphasised the importance of building quality backlinks and investing in good content. They discussed common SEO mistakes and the significance of Google as a platform for transactions.   ⁠Linkedin⁠ Is an award-winning entrepreneur author, speaker, educator, podcaster, and parent to one human and one fur baby. From her humble backyard shed she masterminded an ambitious business universe, helping thousands of other humans to build their own version of success through her digital marketing and business know-how.Business mentor & digital marketing coach for humans (katetoon.com) Author: Six Figures in School Hours: How to run a successful business and still be a good parent (Out June 2023)Kate Toon Six Figures Book" target="_blank" rel="noopener noreferer">BUY NOW! Founder: The Digital Marketing Collective Membership The Digital Marketing Collective Conference The Digital Marketing Collective Mastermind The Digital Marketing Collective Retreat The Recipe for SEO Success The Clever Copywriting School The Clever Copywriting School Awards Winner: 🤩Australia’s Most Influential Small Businesswoman 2022 🤩Businesswoman of the Year 2020 - My Business Awards 🤩Training & Education Provider of the Year 2020 - My Business Awards 🤩Best SEO Community - SEMRush 🤩Voted No. 1 Woman in SEO by Serpstat 🤩Author of Confessions of a Misfit Entrepreneur. has a test and learn attitude to make things better and bigger.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Do products really have a lifecycle? How do I understand it? In this podcast, Susan discussed the product life cycle stages, emphasising the importance of understanding these stages in making strategic business decisions. She explains that products typically go through an introduction, growth, maturity, and decline stage. The pros and cons of the mature and decline stages, and the need to understand these stages, particularly in the context of technology.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Elevating Brands: Unveiling marketing mastery with Kim Lawton In this podcast, Susan and Kim explored the significance of branding and marketing in business. Kim, an acclaimed marketing expert, shared her expertise in crafting successful brands and activations. She highlighted the pivotal role of her agency, Enthuse Marketing, and her non-profit supporting women entrepreneurs. They concurred that a robust brand serves as a guiding force, shaping business perceptions, fostering customer loyalty, and enabling sustainable growth. The discussion encompassed the pivotal aspects of customer focus, brand consistency, and the imperative understanding of audience perceptions and emotional connections through interactive activations. Evaluation methods for experiential marketing campaigns were debated, including insights into the strategy development for the Crown Royal whisky brand. Wrapping up, they underscored the delight and potential in brand representation, along with the crucial role of problem-solving across diverse brands.    ⁠Linkedin⁠ Award-winning marketing veteran Kim Lawton is the co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing, both of which offer professional marketing services to businesses of all sizes. Kim uses cutting-edge marketing strategies to help brands build visibility and connect with consumers. Often referred to as “Kim Possible,” she is fueled by her belief that persistence makes anything possible and takes pride in ensuring her clients are fully satisfied with her oversight of their creative processes, account services, and production teams. As an open, honest professional with a straightforward, tell-it-like-it-is personality, Kim is a sought-after professional who brings tremendous value to Inspira, Enthuse, and the agencies’ many clients. Visit Inspira Marketing Group Visit Enthuse Marketing   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety and improve performance. Be entertained by a demonstration of memory that Venkat prepared for Susan.   LinkedIn for Venkat Krishnan LinkedIn for Braintree Memory Solutions Ltd Braintree website - www.braintree.fun Venkat Krishnan is the founder and CEO of Braintree Memory Solutions. His aim is to help people with memory and anxiety concerns. His business offers a range of services including: ·  strategic therapy and hypnotherapy, ·  memory mastery, ·  business strategy and transformation, and ·  life and leadership coaching.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is customer feedback? What can I use it for? In this podcast, we cover the significance of customer feedback in modern marketing. Customer feedback provides valuable insights into products, services, or experiences, helping businesses to improve and grow. This podcast highlights the impact of customer feedback across various sectors and the importance of collection and analysis methods such as surveys, social media, emails, feedback forms, and sentiment analysis.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is a product roadmap? How can I make these standout and useable for everyone In this podcast, we learn we discuss the significance of product roadmaps in product management and development. Susan outlined the essential elements of a product roadmap, including visual representation of the product vision and strategy, timelines, key initiatives, dependencies, and prioritisation. She emphasised the need for roadmaps to be user-friendly, inclusive, and up-to-date, and encouraged feedback from all stakeholders. Susan also pointed out the different types of roadmaps, such as the next-later model and the sprint plan roadmap.       Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How influencers can drive your business growth In this podcast, Susan interviewed Sarah about her successful social brand, Mys Tyler, which aims to help real women contribute their content and find clothes that fit them well. Sarah shared her experience of not feeling confident in her body type and her need to dress well, leading her to develop Mys Tyler as a platform for people to connect with others who have similar body types. The app links to purchase sites for a seamless shopping experience and includes both everyday users and influencers. The pair discussed concerns about the high return rate for online clothes and the potential for their platform to reduce it. They also discussed the impact of their app on representing diverse body types in fashion and the shift of power from macro influencers to micro and nano influencers. They ended the discussion by discussing the potential for people to earn income through the app and the importance of authenticity in social media.   ⁠Linkedin⁠ Founder and CEO of Mys Tyler – Sarah is a revolutionary in the female fashion space. Finding a gap, Sarah has created an amazing app for real women. Mys Tyler has millions of brands in the world, find the ones that fit YOUR body - tried and tested by our community of fashion contributors. Join Mys Tyler now.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is an MVP? Why would I even think about going this? Am I crazy? In this podcast, we discuss the concept of a Minimal Viable Product (MVP) as a strategy for launching new products or businesses. Susan explained that an MVP is a simplified version of a product that allows for testing the core hypotheses with minimal effort, focusing on speed and efficiency. The MVP is quickly developed and includes only the essential features required for the product to function. It is then released to a select group of users to gather feedback, which guides iterative improvements. Susan highlighted the benefits of the MVP approach, such as risk mitigation, quicker time to market, user-centric development, cost-effectiveness, and learning opportunities. She encouraged listeners to consider the MVP approach for launching their products or businesses. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.