The ultimate guide to digital marketing In this podcast, we learn about the critical role of digital marketing in contemporary businesses, noting its ability to increase brand recognition, foster engagement, and drive sales. Susan highlights the necessity of establishing clear objectives, comprehending the target audience, and examining competitors. Other areas discussed include various digital marketing channels including SEO, social media marketing, content marketing, email marketing, and PPC advertising, and the significance of creating high-quality, pertinent content. Susan concludes by emphasising the need to optimise conversion rates, analyse outcomes, and blend all components for optimal results.

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