More 2 Marketing Podcast - Expert advice on marketing, product and all things business Content never sleeps – let’s talk brand marketing with Rachael Heaton
Content never sleeps – let’s talk brand marketing with Rachael Heaton In this podcast, we learn from Rachael (Director of mrkd agency) the importance of various content types in marketing strategies, emphasising the need for tailored content to specific channels and purposes. She highlights the common pitfalls of not understanding the importance of selecting the right voice and messaging for each content type, as well as the frequent copying of competitors instead of focusing on originality. Rachael also discusses the role of influencers in marketing and the importance of authenticity in content creation for businesses. It is stressed for the need to provide value to the audience, tailor content to meet their needs, and ensure it resonates with them.
Rachael Heaton is an expert on performance marketing and runs a hugely successful marketing agency. Having worked with established brands such as HiSmile, Netflix, Samsung, and Coles – Rachael has also trained million-dollar agency teams.
Her agency has worked with major clients such as Chris Hemsworth, Mark Wahlberg, co-founder of Google and co-founder of Redbull.
Learn more at mrkd agency
Visit @more2marketing
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.