Exploring ethical considerations and sustainable practices in marketing In this podcast, Susan stresses the importance of businesses adopting an ethical and sustainable approach to marketing for long-term success and to meet customer expectations. She elaborates on the principles of this approach, which include transparency, authenticity, social responsibility, environmental stewardship, and consumer education. The benefits of these practices, such as building trust and loyalty, enhancing brand reputation, driving innovation and adaptability, and contributing to a better world, were also highlighted.

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