New Year and end of year sales - good or bad? In this podcast, we discuss the reasons behind companies' end-of-year and end-of-financial-year sales. Susan discusses three key elements: consumer psychology, retailer motivation, and marketing cycles. Susan explains that consumer psychology plays a significant role during holiday periods, as people are more inclined to buy gifts or prepare for the New Year. Retailer motivation involves clearing unsold inventory to make room for new stock and capitalising on end-of-year bonuses. Lastly, marketing cycles involve sales periods tied to natural lulls post-holidays. Susan also highlights the benefits and drawbacks of these sales campaigns, including a potential boost in revenue and the ability to meet annual revenue goals for seasonal products.

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