How to create a mission and value statement you can stick to In this podcast, we learn more about the importance of value statements, mission statements, and vision statements in shaping an organisation's identity and strategy. Susan uses examples from Patagonia, Zappos, NASA, and Walmart to illustrate how these statements can influence a company's culture and decision-making processes. Susan emphasises the need to involve stakeholders, identify core values, articulate the organisation's purpose, align with the vision, and communicate and reinforce these statements regularly. She also highlighted the significance of making these statements visible across all platforms and integrating them into the branding and employee onboarding experience.

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