How to navigate the complexities and create an award-winning brand that stands the test of time with Zoë Phillips-Price In this podcast, Susan and Zoe discuss the complexities of marketing and brand building, with Zoe sharing her extensive experience in marketing across various industries and continents. They also explored the challenges and strategies involved in building a brand, particularly in the digital health industry, emphasising the importance of understanding the customer's needs, staying true to the brand's purpose, and maintaining consistency and authenticity. Lastly, they shared their experiences working on various brand campaigns and the significance of brand storytelling in creating a unique identity in the market.

Zoë Phillips-Price

As an executive leader, Zoë has spent 20+ year career navigating the always changing world of marketing. Zoë has journeyed across three continents over the past two decades, crafting strategies for both global giants (including Nike, Adidas, Microsoft and Walmart) and start-ups alike. And while Zoë wears many professional hats, at the core, she is a storyteller, dedicated to building brand narratives that resonate.

Linkedin https://www.linkedin.com/in/zo%C3%AB-phillips-7160871/

Learn more at https://www.zoephillips.com/

Visit ⁠@more2marketing⁠ www.more2marketing.com.au

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.