How was marketing used in the era of the Titanic? In this podcast, Susan discusses the Titanic as a symbol of luxury and innovation in the early 20th century. She explores the types of products and services advertised for the Titanic, including culinary delights, luxury amenities, and travel and lifestyle products. Susan also highlighs the legacy of brands like Coca-Cola and the White Star Line, which influenced modern cruise liners. She emphasises the importance of knowing the audience and creating an experience, as well as being aware of over-promising. The conversation ended with Susan reflecting on the Titanic's impact on marketing and the legacy it has left.

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