Christmas marketing campaigns - a history In this podcast, we learn trace the development of Christmas marketing from its origins to the present day, highlighting the role of early advertisements, Charles Dickens' "A Christmas Carol," and the creation of the first Christmas card. Susan discusses the emergence of Santa Claus as a symbol of Christmas marketing, thanks to brands like Coca-Cola, and the impact of digital platforms and social media on modern holiday campaigns. Susan emphasised the importance of inclusivity, diversity, and sustainability in contemporary marketing, and previewed future innovations such as artificial intelligence and the metaverse.

What is your favourite Christmas ads and campaigns?

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