A guide to retail marketing In this podcast, we learn about the evolution of retail marketing in the digital age. Susan highlights the shift from traditional brick-and-mortar dominance to the rise of e-commerce and the integration of online and offline experiences through Omni Channel strategies. Susan also emphasises the importance of data-driven marketing, personalised experiences, and the role of influencers in modern retail marketing. She touched on the growing trend of sustainability and the potential future impact of the metaverse and AI in retail. The core focus of retail marketing, according to Susan, is to connect with customers and create a brand they love and trust.

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