More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Marketing metrics In this podcast episode, we discuss the significance of various marketing metrics and their role in evaluating the effectiveness of marketing efforts. Covering a range of key metrics, including Click-Through Rate (CTR), Conversion Rate, Customer Acquisition Cost (CAC), Return on Investment (ROI), Customer Lifetime Value (CLV), Cost Per Click (CPC), Bounce Rate, Email Open Rate, Social Media Engagement, Churn Rate, Net Promoter Score (NPS), Organic Search Traffic, Click-Through Conversion Rate, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). We discuss the importance of choosing the right metrics for your business, tracking them regularly, and using benchmarks to measure success, highlighting how these insights can help businesses make informed decisions and pivot when necessary.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Leadership basics In this podcast we go through the critical role of leadership in achieving business success. Leadership serves as the lifeblood of any prosperous business, steering the organisation toward its objectives while fostering a healthy work environment. Leadership is pivotal in several aspects: providing guidance and direction, motivating teams to excel, aiding in problem-solving, building strong cohesive teams, encouraging innovation, nurturing employee development, ensuring adaptability, managing crises effectively, and setting ethical standards. Effective leaders set clear visions, inspire enthusiasm, promote creative thinking, and uphold ethical values, contributing significantly to a thriving business environment. By embodying these leadership qualities, businesses can thrive and remain competitive in the ever-evolving landscape.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Emerging Trends in the US Retail Landscape In this podcast we explore the dynamic intersection of physical and digital retail experiences. The discussion centres around four key trends that are shaping the retail industry. The first trend focuses on the embrace of a hybrid model, where leading retailers seamlessly integrate their physical and digital channels to provide a cohesive customer experience. Examples include buy-online-pick-up-in-store services and mobile apps offering personalised recommendations. The second trend highlights the importance of creating immersive in-store experiences, using augmented reality technology, interactive displays, and personalised shopping services to engage customers. The third trend delves into the significance of pop-up shops and brand collaborations, showcasing how these initiatives attract new audiences and generate excitement. The fourth trend underscores the integration of data from both online and in-store channels to enable personalised recommendations, location-based push notifications, and accurate inventory management. Overall, the podcast emphasises the evolving nature of retail and the strategies that retailers are employing to stay relevant and enhance customer satisfaction in a rapidly changing landscape.     Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

First radio ads In this podcast we explore what were the first type of ads to appear on radio. We find out their impact and why they are still relevant today   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Anything else but plastic In this podcast we explore what alternatives are becoming available for packaging that currently uses plastic. We as companies to think about what is actually needed for packaging to help reduce packaging. Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Advertising on the Moon In this podcast we explore if anyone has ever advertised on the Moon. Who has been trying to plan this and what happened to selling real estate on the Moon.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

What is the difference between product management and a product manager  In this podcast meet Irene Liakos – a product management expert with over 20+ years experience. We discover the difference between a product manager and product management. Learn how to create a customer perception matrix, how best to align stakeholders, understand how to solve real customer problems and ensure everything involves validation and a value to both business and end user.   Linkedin -  Connect and reach out to Irene on LinkedIn for any Product Management advice, training, coaching, consulting.   https://www.linkedin.com/in/irene-liakos-6963122/    Substack -  Follow Irene on The Product Venn Substack where she shares all her Product Wisdom from 20 years of Product management in tech, telco, fintech, data and more.https://theproductvenn.substack.com/    ADPList - Book Irene on ADPList where she is available for Product mentoring and coaching. ADPList: Irene Liakos  Kadee Botanicals -  Or if you are as passionate about Beauty without Harm and have some sénsitive skin concerns, visit Kadee Botanicals https://kadeebotanicals.com/    Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Traditional marketing – pros and cons In this podcast we discuss what traditional marketing is and the pros and cons to understand when considering using traditional forms of marketing. A range of examples are provided to help illustrate what success could look like.   Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Future of Product Management. In this podcast we go through some key areas to focus on to ensure your team is setup for success. These include: data driven decision making, agile methodologies and collaboration across functional teams.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions orwho like to be on guest on More 2 Marketing, please contact us.

Trends in the events industry. Due to the impact of Covid, the event industry has needed to shift to meet new customer needs. This podcast outlines some of the trends that have helped this industry continue to operate and what is expected to happen in the future.   Visit @more2marketing. Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.