The importance of insights for a business In this podcast, Shawn discusses the significance of insights in business, emphasising that insights go beyond mere data, providing a deeper understanding of customers, markets, competitors, and business performance. He explores how insights benefit both product development and marketing, highlighting their role in shaping customer personas, optimising marketing strategies, and understanding customer behaviour and preferences. Shawn also stresses that quality insights benefit everyone within an organisation, leading to growth and improved customer understanding. He shares insights on potential pitfalls in working with data and suggests practical frameworks for developing actionable insights.

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Shawn is a Product and Marketing leader with over 20 years’ experience in Telecommunications, Chartered Accounting, and international banking.

With his diverse experience he has worn many hats; having been an accountant, a product manager, director of planning and Marketing communications.

He has helped launch new telco brands, run transformation programs, led business strategy and planning, has helped with multi-million-dollar acquisitions and has led multi-disciplined teams of various sizes over the past 14 years.

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.