More 2 Marketing Podcast - Expert advice on marketing, product and all things business Business setup - follow your passion. April shares her setup journey
Business startup – follow your passion
In this podcast transcript, Susan Walsh interviews April Smith, who has started her own business in the disability industry. April shares her unconventional career path, starting from hospitality to retail and eventually finding her passion in the disability sector. Susan highlights April's focus on customer experience throughout her diverse journey. April explains her motivation behind starting her own business, recognizing the specific needs of individuals with disabilities and wanting to provide a niche service. She emphasizes the importance of listening to instincts and not rushing the process. April shares her experience in creating a business name, logo, and website, emphasizing the value of working with a graphic designer who understood her vision. She also discusses the organic growth of her business through word-of-mouth referrals.
April's key learnings include the significance of following instincts and taking time to make decisions, as well as the empowerment of being in control of her own business.
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.