Marketing metrics In this podcast episode, we discuss the significance of various marketing metrics and their role in evaluating the effectiveness of marketing efforts. Covering a range of key metrics, including Click-Through Rate (CTR), Conversion Rate, Customer Acquisition Cost (CAC), Return on Investment (ROI), Customer Lifetime Value (CLV), Cost Per Click (CPC), Bounce Rate, Email Open Rate, Social Media Engagement, Churn Rate, Net Promoter Score (NPS), Organic Search Traffic, Click-Through Conversion Rate, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). We discuss the importance of choosing the right metrics for your business, tracking them regularly, and using benchmarks to measure success, highlighting how these insights can help businesses make informed decisions and pivot when necessary.

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Marketing metrics - which ones should you start with?