More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Mar-Tech .. what is it? -  In this podcast we explore what is Mar-Tech. Jodie a leader in this space having worked with some of the leaders in utilising marketing technology including KPMG, Accenture and NAB. We ask Jodie what is Mar-Tech and how has it been applied in businesses. Jodie provides some insightful examples of how technology has evolved for marketers and provides some great tips on what trends to look out for.   Linkedin – Jodie Don't forget to follow to be the first to hear the next podcast and follow. @more2marketing   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Trends in product management. In this podcast we go through a range of top trends to make product management more successful for you and your business: focus on problem, stakeholder engagement, PM role is critical, ensure strong systems and processes are in place, adapt to a hybrid way of work, clear vision and strategy, be customer centric and work smarter with efficiencies. By understanding these elements you can become a stronger organisation with a clear focus.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.  

Woke and the potential for Brands -  In this podcast we explore what Woke Brand is and how it impacts Brands reputations. Dr Abas a subject expert on Woke Brand provides a neutral and fascinating understanding. Dr Abas is an Assistant Professor in Marketing within the Macquarie Business School at the prestigious Macquarie University and has recently published a book on Woke - Woke Brand: From Selling Products to Fixing Society's Deep Issues. Our discussion dives into what is Woke Brand and offers different perspectives of consumers response to Woke branding moves. Dr Abas book goes into greater detail – however this podcast is a great way to understand Woke Brand and covers examples. The key message is Woke is a long-term strategy where consumers need to be patience to see the brands who invest in Woke live and breathe this ethos.  Linkedin – Dr Abas Don't forget to follow to be the first to hear the next podcast and follow. @more2marketing Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us

Personalisation. In this podcast we go through some key areas to ensure you will succeed in personalising your content for your audience. Responses have been gathered by leaders in this field and shared. Learn from the experts on what to focus on and pitfalls to avoid. Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Creating sustainable products early phase-  In this podcast we explore the beginning phases of a sustainable product side love project with Thieny. Thieny is an Owner, Podiatrist and Traditional Chinese Medicine Practitioner and has always wanted to express her creative side. Through her journey of creating her personalised shoes and totes – we learn her thought process on: labelling her products, purpose behind her products, target market and how she wants to develop. This is a real insightful conversation at the beginning stages of circular fashion. Insta: @madebycobi._thieny Don't forget to follow to be the first to hear the next podcast and follow. @more2marketing Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Let’s discover Digital Marketing. In this podcast we explore the fundamentals of digital marketing. This is a great overview podcast to get an understanding on different aspects of digital marketing and how they can be utilised. Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Building presence in social media & Embracing ‘service’ as a connector. In this podcast we explore two areas that begin to intertwine – service and social media. Glenn has a brilliant career stemming in training and educating teams in companies. When deciding to pivot careers, he used his skills in the media industry, combined with this love of service to build a new career as an extremely successful MC and celebrant. Key learnings enabled him to amass a huge following while staying authentic – hear his tips on how you can bring service and social media presence together to build your business. www.instagram.com/glennpaul0 www.instagram.com/sydneycelebrantglenn www.TikTok.com/theglennpaul Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Super Bowl Special 2023. In this podcast Susan runs through some of the standout ads from this years Super Bowl. Google Pixel - This ad is all about showing the latest features! Erasing and unblurring… and the ad magically shows you how easy it is. The ad made me want this phone! Clever use of real like issues like photo bombers being erased, and those photos you want to unblur. I think this one will be an audience winner for the features! Rakuten - As a Clueless lover – I adored this ad. Another ad playing on nostalgia but as a bargain lover this really hit the mark for me. Doritos - The triangle is the inspiration for greatness is soo corny. Harlow tries to make this funny but I think they have tried too hard. Not a fan. Skechers - Snoop rollin around in different shoes made for all walks of life. Cameo by Martha Stewart. Not sure how relevant Snoop is atm but playing on nostalgia. Snoop doesn’t take himself seriously but easily forgettable. T mobile - John Travolta singing along to Grease with the actors from Scrubs. Ummm talk about a mesh of eras. It is quirky. The visuals make it more appealing and again another ad playing on nostalgia.The actual visuals are great and fun to follow – just missing the car. Squarespace - Adam Driver – a website that makes websites…. Over dramatized. Dune cross Matrix feel with the wrong actor. Umm – I still don’t get this one UberOne - P Diddy is great as the creative director. Nostalgia is hot right now – this really brings it. Having old songs with their original artists change wording to work with what Uber brings. Milkshakes… I feel this might have benefited from more food related songs to really punch though. However very enjoyable. Popcorners - Based on the characters Breaking Bad from “don’t eat your own supply” and “7 flavours” – this is fabulous. “Break into something good” – this is true to the show and will really appeal to the fans. This really hit the mark for me and was well executed. I also loved the teaser up until release. General Motors - Will Ferrell – Evs. I love this. Playing on all the movies that might have this vehicle in it. I think this is really fun and on topic. Teamed with Netflix Paramount - Stallone – play on Cliffhanger with some other key Paramount characters featured… Comical but I prefer the snow angel Workday - “Rockstar” is the word – or more correctly, the word not to use. The celebrity use is clever with the play on rockstars and overuse for people who use Workday. Ozzie in the office is the standout for me. The inclusion of office settings and the celebrities standing firm makes this a fun and memorable ad. Pepsi Zero Sugar - Steve Martin is used to try and show the difference between acting and actually feeling. This ad seems a little too clever but with Steve having a comeback I think this is more about the talent than the connection to audience. Not the best ad from Pepsi. Another version was done by Ben Stiller – a little more interesting but with no product placement during the ad until the end, it doesn’t connect the pieces for me. https://www.youtube.com/watch?v=NPzqZN1boEw&feature=youtu.be Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

The Marketing Plan In this podcast we discuss the high level activities included in the marketing plan and how it all relates back to the ‘how’. Activities covered includes: knowing your product/service, understanding the customer base and persona, build industry analysis on your competition, resources needed, setting goals and KPIs, timing and media. The episode is aimed to help you create the best possible campaign for success. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Creating events and using social media. In this podcast we explore the use of social media when creating events. Catherine Frohlich shares her experience in using audience targeting to create amazing events content. How do you reach your audience through social media? What should you include in a reel? We will go through examples and get some great tips for success that can be transferable to just about anything when marketing through social media. Visit @more2marketing to read the blog to accompany this podcast. Transcript available More on Catherine: Is a highly motivated and passionate marketing manager who thrives off working in a vibrant, fast paced team culture. I take pride in delivering work to a high standard, whilst maintaining a customer focus and balancing business priorities. Marketing allows me to explore my interests in digital technologies, customer experience and customer behaviour. Examples we talked about on the podcast:  https://www.instagram.com/reel/Cn5pT4wOM_u/?igshid=YmMyMTA2M2Y= https://www.instagram.com/reel/CkxCEZQrARh/?igshid=YmMyMTA2M2Y= Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.