More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Exploring Ancient Marketing.In this podcast host Susan Walsh goes back in time to where marketing began to inspire – ancient China, Roman, Egypt and Greece. We learn that to be successful in businesses, images were used to convey the product/services sold meaning. Ancient history is a favourite topic for Susan – who has loved to mesh with her passion for marketing in this podcast. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast and follow. www.more2marketing.com.au Please note: This is a conversation style podcast - raw and authentic. If you have any questions or would like to be a guest on More 2 Marketing, please contact us.

What is product delivery and why it is important. In this podcast Jason Glynn joins host Susan Walsh to explore what phases are involved in product delivery. We learn what the difference is between a product manager and product delivery manager, and also discover why the testing phases are so important before going to market. Visit @more2marketing Guest Jason Glynn @LinkedIn Jason is a highly experienced Product Manager, Project Manager & Business Analyst with over 20 years of strong telco, change management & strategy experience. He is known for his great project delivery, analytical, IT & systems skills. He has a passion for future IT and is on the ball with all the latest technologies and approaches including Agile, Home Automation and IoT. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast and follow. www.more2marketing.com.au Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Understanding the marketing mix. In this podcast host Susan Walsh goes through the original 4 P’s of the marketing mix: Product, Promotion, Price and Place. The 3 additional P’s of People, Process and Physical Evidence are discussed. With final discussion on two other areas to consider for the marketing mix in the future: the space for partnerships and artificial intelligence.  It is important to get the basics right and to revisit when making changes to your product/service. No doubt you will learn something that can be used straight away. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast - where we talk Product Delivery with an expert guest. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.