Woke and the potential for Brands -  In this podcast we explore what Woke Brand is and how it impacts Brands reputations. Dr Abas a subject expert on Woke Brand provides a neutral and fascinating understanding. Dr Abas is an Assistant Professor in Marketing within the Macquarie Business School at the prestigious Macquarie University and has recently published a book on Woke - Woke Brand: From Selling Products to Fixing Society's Deep Issues. Our discussion dives into what is Woke Brand and offers different perspectives of consumers response to Woke branding moves. Dr Abas book goes into greater detail – however this podcast is a great way to understand Woke Brand and covers examples. The key message is Woke is a long-term strategy where consumers need to be patience to see the brands who invest in Woke live and breathe this ethos. 

Linkedin – Dr Abas

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