Marketing and the metaverse In this podcast we explore the emerging concept of the metaverse and its implications for marketing. She explains that the metaverse is a 3D immersive digital environment where users can interact and engage with each other and digital content. It offers opportunities for innovative marketing strategies, such as user-generated content, immersive experiences, virtual try-before-you-buy for products, and branded events. Susan highlights the importance of considering audience preferences, creating unique and engaging experiences, and ensuring data privacy and security in this new environment. While the metaverse is still in its early stages and primarily attracts younger audiences, it holds potential for reshaping marketing approaches and engaging niche audiences in novel ways.

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