Understanding Maslow In this podcast episode, we explore Maslow's Hierarchy of Needs and its adaptation in modern marketing. The hierarchy has five levels: psychological needs (basic functionality), safety needs (security and protection), social needs (belonging and connection), esteem needs (recognition and self-esteem), and self-actualisation needs (self-development and realisation). We cover how brands can address each level of these needs to connect with customers and create meaningful impacts. An additional area to consider is the emerging concept of transformational needs, emphasising that understanding and fulfilling customer needs remain essential in today's dynamic marketing landscape. The Marketing Hierarchy of Needs serves as a valuable guide for businesses to navigate evolving customer demands and achieve success.

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