More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Understanding what is a market segment In this podcast episode, we learn that market segmentation is essential in marketing, involving dividing a broad target market into smaller segments to customise marketing efforts effectively. This approach, rooted in the works of scholars like Philip Kotler and Wendell R. Smith, enhances businesses' chances of success. Market segmentation encompasses demographic, psychographic, behavioural, and geographic methods, allowing companies to resonate with diverse customer groups. Selecting the right segments involves thorough research, evaluating attractiveness, assessing accessibility, creating unique positioning, and continuous refinement. In contrast, Kotler's "Principles of Marketing" (1980) explores marketing strategies, including undifferentiated marketing (targeting the entire market with a uniform offering), differentiated marketing (tailoring products to specific segments), and concentrated marketing (focusing on niche segments). Each strategy has its merits, contingent on factors like market dynamics, resources, and objectives.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

The importance of insights for a business In this podcast, Shawn discusses the significance of insights in business, emphasising that insights go beyond mere data, providing a deeper understanding of customers, markets, competitors, and business performance. He explores how insights benefit both product development and marketing, highlighting their role in shaping customer personas, optimising marketing strategies, and understanding customer behaviour and preferences. Shawn also stresses that quality insights benefit everyone within an organisation, leading to growth and improved customer understanding. He shares insights on potential pitfalls in working with data and suggests practical frameworks for developing actionable insights.     ⁠Linkedin⁠ Shawn is a Product and Marketing leader with over 20 years’ experience in Telecommunications, Chartered Accounting, and international banking. With his diverse experience he has worn many hats; having been an accountant, a product manager, director of planning and Marketing communications. He has helped launch new telco brands, run transformation programs, led business strategy and planning, has helped with multi-million-dollar acquisitions and has led multi-disciplined teams of various sizes over the past 14 years.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Growing your business through partnerships and collaborations In this podcast we talk to Theresa - #1 best seller on Amazon, on how businesses can create a differentiation through the right partnerships and collaborations. Thersea has a wealth of experience in marketing and partnerships which she generously shares in this episode. Learn the steps on how to produce a meaningful partnership, using existing resources with minimal costs.   Grab a copy of #1 Amazon seller: SWAP– Marketing without money now! Linkedin   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Business startup – follow your passion In this podcast transcript, Susan Walsh interviews April Smith, who has started her own business in the disability industry. April shares her unconventional career path, starting from hospitality to retail and eventually finding her passion in the disability sector. Susan highlights April's focus on customer experience throughout her diverse journey. April explains her motivation behind starting her own business, recognizing the specific needs of individuals with disabilities and wanting to provide a niche service. She emphasizes the importance of listening to instincts and not rushing the process. April shares her experience in creating a business name, logo, and website, emphasizing the value of working with a graphic designer who understood her vision. She also discusses the organic growth of her business through word-of-mouth referrals. April's key learnings include the significance of following instincts and taking time to make decisions, as well as the empowerment of being in control of her own business.   April Smith Life Skills Tutoring   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Spotlight on how to approach brand strategy In this podcast we explore meet Donita a branding specialist. We discuss her approach to branding and how it goes beyond just designing logos and websites. Donita emphasises the importance of internal branding, including defining mission statements, brand values, and vision statements. She explains her process of offer refinement, ensuring clarity in what a company offers to the marketplace before diving into branding. Donita emphasises the significance of understanding the target audience, creating audience personas, and mapping the customer journey. She highlights that employees need to align with the company's vision for effective branding, and she provides a toolkit, including physical copies of brand guidelines, to ensure consistency in marketing efforts. The episode underscores the need for authenticity, consistency, and a clear understanding of the brand's purpose to create a successful branding strategy.   www.needleforward.com Donita WM |LinkedIn www.facebook.com/donitawm   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Marketing and the metaverse In this podcast we explore the emerging concept of the metaverse and its implications for marketing. She explains that the metaverse is a 3D immersive digital environment where users can interact and engage with each other and digital content. It offers opportunities for innovative marketing strategies, such as user-generated content, immersive experiences, virtual try-before-you-buy for products, and branded events. Susan highlights the importance of considering audience preferences, creating unique and engaging experiences, and ensuring data privacy and security in this new environment. While the metaverse is still in its early stages and primarily attracts younger audiences, it holds potential for reshaping marketing approaches and engaging niche audiences in novel ways.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

What is influencer marketing and how has it shaped modern marketing In this podcast we explore the world of influencer marketing, tracing its evolution throughout history and its transformative impact on modern marketing. The episode explores the concept of influencer marketing, which involves endorsements and product placements from individuals with expertise or social influence, particularly on social media platforms like Instagram, YouTube, and TikTok. The historical roots of influencer marketing are examined, from ancient Rome's gladiators endorsing products to 18th-century examples of leveraging royal associations for promotion. The podcast highlights pivotal moments such as Coco Chanel's contributions to fashion marketing and the use of fictional characters like Santa Claus by Coca-Cola. It also discusses how celebrity endorsements by brands like Nike and Pepsi have shaped consumer behaviour. The rise of reality TV stars and social media influencers as relatable and authentic figures is emphasised, leading to the current era of micro-influencers, user-generated content, and niche industry partnerships. The episode concludes by stressing the importance for businesses to stay informed and adapt their influencer marketing strategies to the evolving landscape of social media platforms.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

8 principles of loyalty In this podcast we meet Stacey, an expert in loyalty. We discuss the essential key 8 principles when designing a loyalty program: simple, valuable, stimulating, emotional, complementary, differentiating, cost effective and evolving. Stacey provide many examples and case studies to help understand how these principles can be applied. linkedin   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Partnership Strategy In this podcast we talk to Meenakshi about her expertise in strategic partnerships. Meenakshi shares insights and experiences in creating meaningful partnerships, discussing the core concepts of strategic partnerships, the importance of mutual goals and value creation, and the role of transparency and communication. They delve into tools and frameworks for effective partnership management, including the lean canvas, customer partner journeys, and SWOT analysis. Meenakshi emphasises the potential of partnerships for innovation, growth, and competitive advantage, especially in the context of evolving technology and the Fourth Industrial Revolution. She also mentions her involvement in promoting women in technology through STEM programs and showcases.   Linkedin   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Understanding Maslow In this podcast episode, we explore Maslow's Hierarchy of Needs and its adaptation in modern marketing. The hierarchy has five levels: psychological needs (basic functionality), safety needs (security and protection), social needs (belonging and connection), esteem needs (recognition and self-esteem), and self-actualisation needs (self-development and realisation). We cover how brands can address each level of these needs to connect with customers and create meaningful impacts. An additional area to consider is the emerging concept of transformational needs, emphasising that understanding and fulfilling customer needs remain essential in today's dynamic marketing landscape. The Marketing Hierarchy of Needs serves as a valuable guide for businesses to navigate evolving customer demands and achieve success.   Visit @more2marketing Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.