More 2 Marketing Podcast - Expert advice on marketing, product and all things business

The importance of A/B testing to optimise results In this podcast, we discussed the importance of A B testing for optimising results in various fields, such as marketing, web development, and content creation. Susan explained that A B testing involves comparing two versions of a website, email campaign, or content to determine which one performs better. This process allows for data-driven decision-making, continuous improvement, maximising conversions, content optimisation, user experience enhancements, risk reduction, and cost efficiency. Susan provided examples of A B testing's effectiveness in email marketing, ecommerce, content marketing, advertising, and web design. She emphasised the benefits of A B testing in improving performance and customer satisfaction through evidence-based decision making.  Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Accessibility - what does it have to do with marketing? In this podcast, we discuss the importance of accessibility in product and marketing design, highlighting the concept of universal design. She discussed creating products that are easy to use for all individuals, regardless of their abilities, and emphasised compliance with accessibility standards such as the Web Content Accessibility Guidelines. For marketing, Susan recommended the use of inclusive imagery, clear language, accessible formats, and alternative text descriptions for images. She viewed accessibility as a commitment to inclusivity, consistent with a brand's values.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The difference between service management and product management In this podcast, Susan and Ben had a wide-ranging discussion about service marketing, with Ben drawing on his unique background in Fine Arts, social studies, content creation, accounting, and product management. He emphasized the importance of understanding human behaviour and customer needs in service design and product management. Together they discussed the importance of empathy, authenticity, understanding customers, understanding audiences, agile methodology, and integrating service design into product design.   ⁠Linkedin⁠ Ben owns product and service delivery in a way many would never understand. He is an innovator and is always looking for ways to improve product and service delivery. Having worked in some of the largest brands – he has an amazing perspective to share. In his spare time, Ben is a host on Koori Radio. Puha and Pork Bones Radio show Thursdays 6pm-8pm AEST   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is Voice of Customer and how can we use it to improve businesses?  In this podcast, we discussed the significance of the Voice of Customer (VOC) methodology for businesses. She elaborated on how VOC involves gathering and understanding customer feedback, opinions, and preferences about products, services, or brands to enhance customer satisfaction and make data-driven decisions. Key aspects of VOC include active listening to customer feedback, understanding customer needs, and analysing collective feedback to identify patterns and common themes. Susan outlined the steps to create a VOC program, which includes defining objectives, identifying stakeholders, choosing data sources, designing data collection methods, analysing data, segmenting customers, sharing findings, developing action plans, and establishing a continuous feedback loop. She emphasised the importance of continuous training and education for teams to improve customer satisfaction and the need to use technology to streamline data collection and analysis.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The importance of go to market In this podcast, we learn more about Go To Market. Michelle emphasised the importance of collaboration between teams in the product development process. She highlighted the need for marketing to be involved from the beginning to understand the product's features, target audience, and selling points. In their experience building a brand in the Fintech space, Michelle and Susan found it important to be nimble, fast, and authentic, using influencers to test and review their product. They also discussed the need to adapt product and marketing strategies to different countries due to varying regulations and debunked common myths about marketing. Michelle and Susan also stressed the importance of learning from failures and including marketing in personal development playlists. ⁠Linkedin⁠ Michelle is an entrepreneur who loves marketing and brand. Constantly wanting the best for her clients – Michelle has a test and learn attitude to make things better and bigger. Learn more at Pzella Media   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is involved in pricing a product? The basics of product economics  In this podcast, we discuss the importance of product economics and pricing strategies in marketing. They explained that pricing involves a comprehensive analysis of costs, including variable costs and break-even points, as well as market research to determine customer willingness to pay. The conversation highlighted pricing strategies such as cost-plus pricing, value-based pricing, psychological pricing, dynamic pricing, competitive pricing, and the freemium model. Susan defined product economics as the financial health of a product or service, including customer lifetime value and customer acquisition costs. The conversation emphasised the significance of these concepts for business decision-making and achieving profitability.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety and improve performance. Be entertained by a demonstration of memory that Venkat prepared for Susan.   LinkedIn for Venkat Krishnan LinkedIn for Braintree Memory Solutions Ltd Braintree website - www.braintree.fun Venkat Krishnan is the founder and CEO of Braintree Memory Solutions. His aim is to help people with memory and anxiety concerns. His business offers a range of services including: ·  strategic therapy and hypnotherapy, ·  memory mastery, ·  business strategy and transformation, and ·  life and leadership coaching.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

The need for a new role called product lead and why In this podcast, David, a product management expert, discussed the roles of product owners and product managers. David emphasised that while these roles may seem different, having both in a single framework often led to a lack of accountability. There is a blurring of roles and the need for companies to trust their teams is paramount. David emphasised the importance of validating ideas in the early stages of product development and the need for relationship-building and empathy in team management. He also shared his experience of simplifying the process of selling second-hand cars in Brazil, which led to increased happiness among those selling their cars. He ended by advising people to focus on the learning process rather than the framework.   ⁠Linkedin⁠ David is passionate about Product Leader, product management and all things related. A successful global product manager – who is about to become an author. David is a CEO, product coach, thought provoker and keynote speaker. He truly is the expert is product management. For more info visit David Pereira.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What is a Brand Style Guide and why should you invest time in it In this podcast, we discuss the importance of maintaining a consistent brand image through the use of a brand style guide. The guide covers visual and messaging elements that define a brand's identity, ensuring a unified and cohesive image across all communication channels. Consistency in branding helps to build trust, recognition, and differentiation from competitors. It also provides professionalism and cost-effectiveness, leading to long-term success and sustainability. Susan emphasised the key elements of a brand style guide, including logos, colour palettes, typography, imagery, and icons. She highlighted the importance of consistent messaging through careful selection of language, tone, and style of copywriting, and the need for editorial guidelines that specify the rules for spelling, grammar, and punctuation in written content. Susan recommended the involvement of graphics designers and brand managers in the development and implementation of the brand style guide, and noted the benefits of a well-structured guide including consistency, efficiency, quality control, scalability, and trust.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

How brands can enter new markets overseas In this podcast, Anthony shares his experience and knowledge into expanding a brand into new markets and provides insights on the complexities and considerations involved in this process. He highlights the importance of conducting research, understanding cultural differences, investing in the new market, and being aware of legal and privacy regulations. He also emphasises the significance of testing and the potential rewards of successful brand expansion. The key takeaways are: 1.      Expanding a brand into new markets requires careful research and understanding of cultural differences. 2.      Investing in the new market is crucial for successful brand expansion. 3.     Legal and privacy regulations should be considered when entering new markets. 4.     Testing is important to ensure the success of brand expansion. 5.     Successful brand expansion can lead to significant rewards.     ⁠Linkedin⁠ Anthony is a global leader in growing brands. He is a change maker. With expertise in crossing country boundaries to expand and grow. He has a wealth of knowledge in high impact driven marketing and product roles.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.