Super Bowl Special 2023. In this podcast Susan runs through some of the standout ads from this years Super Bowl. Google Pixel - This ad is all about showing the latest features! Erasing and unblurring… and the ad magically shows you how easy it is. The ad made me want this phone! Clever use of real like issues like photo bombers being erased, and those photos you want to unblur. I think this one will be an audience winner for the features! Rakuten - As a Clueless lover – I adored this ad. Another ad playing on nostalgia but as a bargain lover this really hit the mark for me. Doritos - The triangle is the inspiration for greatness is soo corny. Harlow tries to make this funny but I think they have tried too hard. Not a fan. Skechers - Snoop rollin around in different shoes made for all walks of life. Cameo by Martha Stewart. Not sure how relevant Snoop is atm but playing on nostalgia. Snoop doesn’t take himself seriously but easily forgettable. T mobile - John Travolta singing along to Grease with the actors from Scrubs. Ummm talk about a mesh of eras. It is quirky. The visuals make it more appealing and again another ad playing on nostalgia.The actual visuals are great and fun to follow – just missing the car. Squarespace - Adam Driver – a website that makes websites…. Over dramatized. Dune cross Matrix feel with the wrong actor. Umm – I still don’t get this one UberOne - P Diddy is great as the creative director. Nostalgia is hot right now – this really brings it. Having old songs with their original artists change wording to work with what Uber brings. Milkshakes… I feel this might have benefited from more food related songs to really punch though. However very enjoyable. Popcorners - Based on the characters Breaking Bad from “don’t eat your own supply” and “7 flavours” – this is fabulous. “Break into something good” – this is true to the show and will really appeal to the fans. This really hit the mark for me and was well executed. I also loved the teaser up until release. General Motors - Will Ferrell – Evs. I love this. Playing on all the movies that might have this vehicle in it. I think this is really fun and on topic. Teamed with Netflix Paramount - Stallone – play on Cliffhanger with some other key Paramount characters featured… Comical but I prefer the snow angel Workday - “Rockstar” is the word – or more correctly, the word not to use. The celebrity use is clever with the play on rockstars and overuse for people who use Workday. Ozzie in the office is the standout for me. The inclusion of office settings and the celebrities standing firm makes this a fun and memorable ad. Pepsi Zero Sugar - Steve Martin is used to try and show the difference between acting and actually feeling. This ad seems a little too clever but with Steve having a comeback I think this is more about the talent than the connection to audience. Not the best ad from Pepsi. Another version was done by Ben Stiller – a little more interesting but with no product placement during the ad until the end, it doesn’t connect the pieces for me. https://www.youtube.com/watch?v=NPzqZN1boEw&feature=youtu.be Visit @more2marketing to read the blog to accompany this podcast. Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

The Marketing Plan In this podcast we discuss the high level activities included in the marketing plan and how it all relates back to the ‘how’. Activities covered includes: knowing your product/service, understanding the customer base and persona, build industry analysis on your competition, resources needed, setting goals and KPIs, timing and media. The episode is aimed to help you create the best possible campaign for success. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Creating events and using social media. In this podcast we explore the use of social media when creating events. Catherine Frohlich shares her experience in using audience targeting to create amazing events content. How do you reach your audience through social media? What should you include in a reel? We will go through examples and get some great tips for success that can be transferable to just about anything when marketing through social media. Visit @more2marketing to read the blog to accompany this podcast. Transcript available More on Catherine: Is a highly motivated and passionate marketing manager who thrives off working in a vibrant, fast paced team culture. I take pride in delivering work to a high standard, whilst maintaining a customer focus and balancing business priorities. Marketing allows me to explore my interests in digital technologies, customer experience and customer behaviour. Examples we talked about on the podcast:  https://www.instagram.com/reel/Cn5pT4wOM_u/?igshid=YmMyMTA2M2Y= https://www.instagram.com/reel/CkxCEZQrARh/?igshid=YmMyMTA2M2Y= Don't forget to follow to be the first to hear the next podcast and follow. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Exploring Ancient Marketing.In this podcast host Susan Walsh goes back in time to where marketing began to inspire – ancient China, Roman, Egypt and Greece. We learn that to be successful in businesses, images were used to convey the product/services sold meaning. Ancient history is a favourite topic for Susan – who has loved to mesh with her passion for marketing in this podcast. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast and follow. www.more2marketing.com.au Please note: This is a conversation style podcast - raw and authentic. If you have any questions or would like to be a guest on More 2 Marketing, please contact us.

What is product delivery and why it is important. In this podcast Jason Glynn joins host Susan Walsh to explore what phases are involved in product delivery. We learn what the difference is between a product manager and product delivery manager, and also discover why the testing phases are so important before going to market. Visit @more2marketing Guest Jason Glynn @LinkedIn Jason is a highly experienced Product Manager, Project Manager & Business Analyst with over 20 years of strong telco, change management & strategy experience. He is known for his great project delivery, analytical, IT & systems skills. He has a passion for future IT and is on the ball with all the latest technologies and approaches including Agile, Home Automation and IoT. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast and follow. www.more2marketing.com.au Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.

Understanding the marketing mix. In this podcast host Susan Walsh goes through the original 4 P’s of the marketing mix: Product, Promotion, Price and Place. The 3 additional P’s of People, Process and Physical Evidence are discussed. With final discussion on two other areas to consider for the marketing mix in the future: the space for partnerships and artificial intelligence.  It is important to get the basics right and to revisit when making changes to your product/service. No doubt you will learn something that can be used straight away. Visit @more2marketing to read the blog to accompany this podcast. Transcript available Don't forget to follow to be the first to hear the next podcast - where we talk Product Delivery with an expert guest. Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.