More 2 Marketing Podcast - Expert advice on marketing, product and all things business

Understanding consumer motivations, decision-making processes, and behaviour to tailor marketing efforts In this podcast, we discuss the importance of understanding consumer motivations, decisions, and behaviours in the evolving landscape of marketing. Emphasising the need to decipher consumer behaviour, understand consumer motivation, unravel decision-making processes, consider external factors, acknowledge the role of emotions, personalise products and services, leverage data for insights, build trust, and adapt to changing consumer behaviour. Susan stressed that comprehending consumer motivations and adapting to the ever-changing landscape of consumer behaviour empowers businesses to stay ahead in the competitive market.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Product expert Teresa Torres discusses continuous discovery in product management, highlighting the importance of making effective decisions and understanding customer needs. She shares insights from her journey in early-stage startups, emphasizing the satisfaction of product impact despite challenges. Torres explores the evolution of product management towards market-driven decision-making and the significance of cultivating habits for success in the digital product world.

How is buying a pair of shoes like a marketing plan In this podcast, we liken the process of buying shoes to creating a marketing plan, asserting that both involve purposeful selection, strategy development, execution, adoption, and storytelling. Highlighting the importance of considering comfort, style, and purpose, and suggested that selecting strategies and tactics tailored to the target audience and business goals is akin to shopping for shoes. Underscored the need for ongoing evaluation and adaptability, based on market dynamics and performance, in both scenarios.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠

Talking with Jim Penman, the man behind all the Jim's franchises - what does the path of an entrepreneur look like? In this podcast, we meet an Australian entrepreneur who has helped thousands - Jim Penman. Jim shared his unconventional career journey, starting with a doctorate in university and eventually venturing into the business of lawn mowing. He emphasised the key to his success has been the importance of customer service, revealing that the business receives very few complaints and often seeks feedback to improve their services. Jim also highlighted the importance of staying connected with his franchisees and customers, and spends time in their call centre to understand their needs. ⁠Linkedin⁠ Jim Penman - CEO of Australia's largest franchise. He has helped people build successful lifestyle businesses with over 5,000 franchisees and counting. More about Jim. Learn more about becoming a franchise with Jim!   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

What are the C's in marketing? How many are there? In this podcast, we learn about the different marketing models, focusing on the 4C's and 5C's models. The 4C's model, consisting of consumer wants and needs, cost to satisfy, convenience to buy, and communication, emphasises a consumer-centric approach to marketing strategies. Conversely, the 5C's model, which includes company, customers, competitors, collaborators, and climate, provides a comprehensive marketing analysis. Susan also introduced the 4C's of social media, which are communities, conversations, channels, and campaigns, underscoring the importance of fostering relationships, sparking discussions, and utilising various platforms and channels.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Learn from Rich Mironov's vast experience in product management, emphasizing clear communication with C-suite, strategic planning, and the importance of ongoing maintenance for software projects. Discover challenges in roadmap execution, prioritizing customer requests, and essential product management strategies.

What is in a name. What should you consider when naming your brand In this podcast, we learn about the importance of naming a brand and the considerations involved. A brand name needs to communicate clearly, is consistent, memorable, and evokes emotional connection with the audience. Susan also underscored the need for a strong brand name when aiming for global expansion, with considerations such as cultural sensitivity, language translation, and legal compliance. She suggested a checklist for evaluating a name and emphasised the importance of understanding consumer demographics and psychographics.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

The ecommerce ripple effect: Asia Pacific's influence on Australian Market with Richard Bennett In this episode, we explore the dynamic landscape of ecommerce in the Asia Pacific region and its implications for Australia. Five key trends take centre stage: 1. Mobile Commerce's Meteoric Rise: Asia Pacific is witnessing a remarkable surge in mobile commerce, with smartphones becoming the go-to shopping tool. We delve into the importance of user experience and digital shelf optimization in this mobile-driven era, and how Australia can adapt to stay competitive. 2. The Power of Social Commerce: Social media platforms are evolving into thriving marketplaces, giving birth to a new era of social commerce. We dissect the impact of this trend and how Australian businesses can leverage social channels to connect with their customers. 3. AI and Personalization: Artificial intelligence is transforming the shopping experience by tailoring product recommendations and personalizing interactions. We discuss how AI-driven personalization can enhance the Australian ecommerce landscape and boost customer satisfaction. 4. Sustainability and Green Practices: Across the Asia Pacific, sustainability is not just a trend but a way of doing business. We analyse the eco-conscious practices that are gaining ground and how Australian retailers can integrate these principles into their operations. 5. Emerging Markets in Focus: We shine a spotlight on the rapidly growing markets in countries like Indonesia and the Philippines. Discover how these emerging markets are accelerating their ecommerce sectors and what valuable lessons Australia can learn from their experiences. Join us as we take a closer look at these five crucial ecommerce trends in the Asia Pacific region and explore how they're reshaping the landscape for Australia. From mobile commerce dominance to the embrace of social commerce, AI's transformative potential, green practices, and the rise of emerging markets, there's much to uncover in this exciting episode.   ⁠Linkedin⁠ Richard is a Marketing specialist with over 25 years’ experience working with organisations such as Haleon, GSK, Nestlé, Diageo, Virgin Mobile Australia, Optus, & Vodafone. He is a believer in the power of interlinking marketing, and the co-creation of shared value through participation branding - or in plain English. He enjoys developing products and services that benefit both businesses and consumers. Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.

Feature fetish? When do features need to be curbed In this podcast, we learn the dangers of feature factories, which focus on releasing too many features at a rapid pace and prioritising quantity over quality, leading to bloat and confusion for users. Susan highlights three main concerns: rapid feature deployments, which emphasise quantity over value, user confusion, and increased maintenance costs. Susan also highlights the importance of planning out a roadmap for feature releases, as they can lead to better user experience and competitive advantage. She emphasises the need to consider the overall user experience, not just the number of features released, to ensure product success.     Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.  

Entrepreneurship - how to begin the journey and what to avoid with Mike Rosenbaum In this podcast, talk with Michael, an entrepreneur with extensive experience in the digital retail space, particularly in Australia and North America, He discussed his journey into entrepreneurship, highlighting his experience with property technology and share economy businesses. The conversation also covered the advantages and disadvantages of entrepreneurship, the potential of untapped markets in North America and Australia. They also discussed the evolution of their technology, the importance of data and local nuances, and the long-term nature of entrepreneurial success.   Michael Rosenbaum |LinkedIn   Mike Rosenbaum is a prominent figure in the entrepreneurial landscape, recognised as the co-founder of both DealsDirect and Spacer. As the CEO of Spacer, a parking app and marketplace, he led the disruptive innovation in the parking industry, reshaping how individuals rent and utilise parking spaces. Prior to Spacer, Rosenbaum co-founded DealsDirect, an online department store, showcasing his early success in pioneering e-commerce platforms. His entrepreneurial journey reflects a trajectory of pioneering ventures, from reshaping retail experiences to revolutionising how people utilise and access parking spaces through technology-driven solutions spacer.com.au  parkhound.com.au  foundersonair.com/        Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.