Understanding the marketing mix. In this podcast host Susan Walsh goes through the original 4 P’s of the marketing mix: Product, Promotion, Price and Place. The 3 additional P’s of People, Process and Physical Evidence are discussed. With final discussion on two other areas to consider for the marketing mix in the future: the space for partnerships and artificial intelligence. 

It is important to get the basics right and to revisit when making changes to your product/service. No doubt you will learn something that can be used straight away.

Visit @more2marketing to read the blog to accompany this podcast.

Transcript available

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.