More 2 Marketing Podcast - Expert advice on marketing, product and all things business How influencers can drive your business growth with CEO/Founder Sarah Neill
How influencers can drive your business growth In this podcast, Susan interviewed Sarah about her successful social brand, Mys Tyler, which aims to help real women contribute their content and find clothes that fit them well. Sarah shared her experience of not feeling confident in her body type and her need to dress well, leading her to develop Mys Tyler as a platform for people to connect with others who have similar body types. The app links to purchase sites for a seamless shopping experience and includes both everyday users and influencers. The pair discussed concerns about the high return rate for online clothes and the potential for their platform to reduce it. They also discussed the impact of their app on representing diverse body types in fashion and the shift of power from macro influencers to micro and nano influencers. They ended the discussion by discussing the potential for people to earn income through the app and the importance of authenticity in social media.
Founder and CEO of Mys Tyler – Sarah is a revolutionary in the female fashion space. Finding a gap, Sarah has created an amazing app for real women. Mys Tyler has millions of brands in the world, find the ones that fit YOUR body - tried and tested by our community of fashion contributors.
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.