SEO - how to make it work for you  In this podcast, Susan and Kate stressed the significance of SEO in establishing a robust online presence, highlighting the need to comprehend the target audience's needs, utilise modifiers for keywords, and provide unique offerings. They cautioned against focusing on broad audiences and advised concentrating on converting the right people. The conversation also emphasised the importance of building quality backlinks and investing in good content. They discussed common SEO mistakes and the significance of Google as a platform for transactions.

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Is an award-winning entrepreneur author, speaker, educator, podcaster, and parent to one human and one fur baby. From her humble backyard shed she masterminded an ambitious business universe, helping thousands of other humans to build their own version of success through her digital marketing and business know-how.

Business mentor & digital marketing coach for humans (katetoon.com)

Author:
Six Figures in School Hours: How to run a successful business and still be a good parent (Out June 2023)
Kate Toon Six Figures Book" target="_blank" rel="noopener noreferer">BUY NOW!
Founder:
The Digital Marketing Collective Membership
The Digital Marketing Collective Conference
The Digital Marketing Collective Mastermind
The Digital Marketing Collective Retreat
The Recipe for SEO Success
The Clever Copywriting School
The Clever Copywriting School Awards
Winner:
🤩Australia’s Most Influential Small Businesswoman 2022
🤩Businesswoman of the Year 2020 - My Business Awards
🤩Training & Education Provider of the Year 2020 - My Business Awards
🤩Best SEO Community - SEMRush
🤩Voted No. 1 Woman in SEO by Serpstat
🤩Author of Confessions of a Misfit Entrepreneur. has a test and learn attitude to make things better and bigger.

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.