Do products really have a lifecycle? How do I understand it? In this podcast, Susan discussed the product life cycle stages, emphasising the importance of understanding these stages in making strategic business decisions. She explains that products typically go through an introduction, growth, maturity, and decline stage. The pros and cons of the mature and decline stages, and the need to understand these stages, particularly in the context of technology.
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More 2 Marketing Podcast - Expert advice on marketing, product and all things business