Elevating Brands: Unveiling marketing mastery with Kim Lawton In this podcast, Susan and Kim explored the significance of branding and marketing in business. Kim, an acclaimed marketing expert, shared her expertise in crafting successful brands and activations. She highlighted the pivotal role of her agency, Enthuse Marketing, and her non-profit supporting women entrepreneurs. They concurred that a robust brand serves as a guiding force, shaping business perceptions, fostering customer loyalty, and enabling sustainable growth. The discussion encompassed the pivotal aspects of customer focus, brand consistency, and the imperative understanding of audience perceptions and emotional connections through interactive activations. Evaluation methods for experiential marketing campaigns were debated, including insights into the strategy development for the Crown Royal whisky brand. Wrapping up, they underscored the delight and potential in brand representation, along with the crucial role of problem-solving across diverse brands.

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Award-winning marketing veteran Kim Lawton is the co-founder of two agencies: Inspira Marketing Group and Enthuse Marketing, both of which offer professional marketing services to businesses of all sizes. Kim uses cutting-edge marketing strategies to help brands build visibility and connect with consumers. Often referred to as “Kim Possible,” she is fueled by her belief that persistence makes anything possible and takes pride in ensuring her clients are fully satisfied with her oversight of their creative processes, account services, and production teams. As an open, honest professional with a straightforward, tell-it-like-it-is personality, Kim is a sought-after professional who brings tremendous value to Inspira, Enthuse, and the agencies’ many clients.

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.