The difference between service management and product management In this podcast, Susan and Ben had a wide-ranging discussion about service marketing, with Ben drawing on his unique background in Fine Arts, social studies, content creation, accounting, and product management. He emphasized the importance of understanding human behaviour and customer needs in service design and product management. Together they discussed the importance of empathy, authenticity, understanding customers, understanding audiences, agile methodology, and integrating service design into product design.
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Ben owns product and service delivery in a way many would never understand. He is an innovator and is always looking for ways to improve product and service delivery. Having worked in some of the largest brands – he has an amazing perspective to share.
In his spare time, Ben is a host on Koori Radio. Puha and Pork Bones Radio show Thursdays 6pm-8pm AEST
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
More 2 Marketing Podcast - Expert advice on marketing, product and all things business