Accessibility - what does it have to do with marketing? In this podcast, we discuss the importance of accessibility in product and marketing design, highlighting the concept of universal design. She discussed creating products that are easy to use for all individuals, regardless of their abilities, and emphasised compliance with accessibility standards such as the Web Content Accessibility Guidelines. For marketing, Susan recommended the use of inclusive imagery, clear language, accessible formats, and alternative text descriptions for images. She viewed accessibility as a commitment to inclusivity, consistent with a brand's values.

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