The importance of go to market In this podcast, we learn more about Go To Market. Michelle emphasised the importance of collaboration between teams in the product development process. She highlighted the need for marketing to be involved from the beginning to understand the product's features, target audience, and selling points. In their experience building a brand in the Fintech space, Michelle and Susan found it important to be nimble, fast, and authentic, using influencers to test and review their product. They also discussed the need to adapt product and marketing strategies to different countries due to varying regulations and debunked common myths about marketing. Michelle and Susan also stressed the importance of learning from failures and including marketing in personal development playlists.

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Michelle is an entrepreneur who loves marketing and brand. Constantly wanting the best for her clients – Michelle has a test and learn attitude to make things better and bigger.

Learn more at Pzella Media

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.