More 2 Marketing Podcast - Expert advice on marketing, product and all things business How to approach brand strategy with special guest Donita
Spotlight on how to approach brand strategy In this podcast we explore meet Donita a branding specialist. We discuss her approach to branding and how it goes beyond just designing logos and websites. Donita emphasises the importance of internal branding, including defining mission statements, brand values, and vision statements. She explains her process of offer refinement, ensuring clarity in what a company offers to the marketplace before diving into branding. Donita emphasises the significance of understanding the target audience, creating audience personas, and mapping the customer journey. She highlights that employees need to align with the company's vision for effective branding, and she provides a toolkit, including physical copies of brand guidelines, to ensure consistency in marketing efforts. The episode underscores the need for authenticity, consistency, and a clear understanding of the brand's purpose to create a successful branding strategy.
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.