The Copywriter Club Podcast

Marketing strategist and event planner, Patsy Kenney, is our guest for the 151st episode of The Copywriter Club Podcast. Patsy is wrapping up a couple of transitions in her business, including combining her event planning business into an agency with two of her best friends. We asked Patsy about all the changes in her life and... •  how Patsy became a brand and event specialist •  all the things someone needs to know to be an event planner •  how to think about the purpose of your event to magnify your ripple effect •  Patsy’s 4P process for event planning •  the power of being intentional about everything at an event •  how to foster more connection at an event (what we try to do at TCCIRL) •  the part that branding and marketing play in your event •  when copywriters should consider holding their own events •  why retreats and personal gatherings are such a great opportunity •  the mistakes she’s seen others make with their events •  why she decided to fold her business into an agency with friends •  navigating business and growing when life throws you a setback •  what comes next for Patsy and her business(es) To hear the brilliant things Patsy shared about events and dealing with change, click the play button below, or download this episode to your favorite podcast app. Or scroll down for a full transcript.   The people and stuff we mentioned on the show: Nikki Groom The Good Life Project Seth Godin Vidyard AndCelebrate.com TheBrandingEdit.com Patsy's Instagram Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 151 as we chat with branding and events strategist, Patsy Kenney, about celebrating something every day, what it's like to start an agency with your best friends, how to know if you should have your own event, and what it takes to make an event successful. Welcome, Patsy. Rob:   Hey, Patsy. Patsy:            Hey, thank you both so much for having me. I'm really excited about this conversation. Kira:   Yes, we are excited, and we met ... I was trying to trace it back, but we met via Nikki Groom, who is also on our show, and we met at the Good Life Project, which is such a nice place to meet you. Patsy:            We did. It was a lovely space, and I just adore that community because it is full of amazing people like yourself who are looking to really get the most out of this human experience that we're a part of. Kira:   All right, so, Patsy, let's kick us off with your story. I know you've gone through a lot of changes in your business and your life. Let's just start with how you ended up becoming a brand and event strategist. Patsy:            Awesome. Yeah, so my path has not been a linear one by any means. When I first graduated from high school, I grew up in a small town in Maine, and I knew I wanted to leave the state, at least for those four years of college. I found myself in Rhode Island. When I first started that college pathway, I really didn't know what I wanted to focus on, and I didn't really have a great sense of self. I knew that I loved learning about people, and I was a decent writer. Those two things as my filter, I eventually found myself pursuing a public relations degree, and quickly, after graduation, found myself in a corporate setting in a marketing department for very well-known brands, but in an industry and space that wasn't exactly what I would call interesting to me. While it was a great foundational place for me to land in terms of learning about how a business works and what it's like to be out in this sort of corporat...

For the 150th episode of The Copywriter Club Podcast, we asked public relations and podcast expert, Brigitte Lyons, to talk about the best ways to build authority. Brigitte has presented to our Think Tank and The Underground, but we felt like what she has to share is too good to keep secret. In this interview, we asked her about: •  her early experiences as a PR specialist •  how she shifted her business from PR to specializing in Podcasts •  why podcasting is a powerful medium for building authority (and finding clients) •  how to get started pitching podcasts—what to think about before you pitch •  her advice to beginners and those who have “nothing” to say •  the elements of your podcast pitch—what you need to include •  what not to do when you pitch (the bad pitches she’s seen) •  what to do after the podcast goes live to maximize the impact •  how to make the interview successful—how to prep •  why you need a clear call to action to direct people to your website If you've thought of using podcasts to build your authority as a copywriter, you'll want to listen to this episode. To do that, just click the play button below or subscribe with your favorite podcast app. Readers can scroll down for a full transcript.   The people and stuff we mentioned on the show: Creative Live Entrepreneur on Fire Lacy Boggs Zencastr Sims CatQuest Brigitte’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits? Then steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 150 as we chat with media strategist and podcast expert Brigitte Lyons about building a reputation, tactics copywriters can use to build authority and recognition, what to include in your podcast pitch so the host will say yes and a few details about her new business Podcast Ally. Kira:   Welcome Brigitte. Brigitte:         Hi. Thank you so much. Episode 150. I heard you saying in the intro. I feel like that's a milestone episode. Kira:   This is a big deal episode. Yes. Rob:   Definitely a big deal episode. And I probably just said the business name wrong too, it's Ally, right? Not Alley. Brigitte:         Yeah, it's Ally. The naming of the business, that mistake right there was actually my biggest kind of fear. And there's another company that has a pop-up ally and for years I thought it was Ali, so I'm like, it'll just, it'll be what it is. Rob:   Yeah. My apologies. Everybody check out Podcast Alli and yeah and learn more. Kira:   So we are so excited to have you here, Brigitte, because you have been in our community, you've already run a couple of workshops for our mastermind group and for our membership. And every time you run a workshop you teach, there's so much you bring to the table and you teach us about podcasting and PR. So we knew we had to bring you on the podcast and I'm personally working with you too. So I'm clearly a big fan. So let's just kick this off with your story. How did you end up in PR? Brigitte:         Yeah, well I got into PR really early in my career. When I was in college, I was a creative writing major and of course, like all creative writing majors, I thought I'm going to leave school. I want to do something really creative. I want to write. Of course, I want to write the great American novel, which I haven't done, but there's still time. And I stumbled into PR by accident, while I was still in school, I did an internship for actually a local sheriff's department. It's this crazy story where the sheriff ended up in the hospital. My mom was an ER nurse and they got to talking and she's like, ‘Hey,

This episode of The Copywriter Club Podcast, is all about The Copywriter Accelerator—the 16-week program designed to help "newish" copywriters build the foundations of a healthy business. Kira and Rob talk about what it includes and who it's for in this short, informational episode. The Copywriter Accelerator opens up for new members on August 27 and launches for good the first week of September.   The people and stuff we mentioned on the show: The Copywriter Accelerator Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Since this is just a short discussion of The Copywriter Accelerator, there is no transcript for this episode.

Copywriter Lindsay Hotmire is our guest for the 149th episode of The Copywriter Club Podcast. We’ve gotten to know Lindsay over the past six months as she’s made some big changes to her business—including dialing in her niche and reaching out to a new kind of client. She told us all about the process she has followed as she’s made these changes (funny enough it’s the same process she walks her clients through). We asked Lindsay a bunch of stuff including: •  how Lindsay went from high school English teacher to anti-hog activist to copywriter •  how she found her first few clients so she could quit her full-time gig •  the resources she used to gain traction and reach six figures •  the “unbranding” transition she’s been going through over the last few months •  why she applied her three-part client framework to her own business •  her interest in phenomenology and how that affects her work •  how developing a framework has changed the way so works with clients •  the 5 steps of her framework and the questions she asks •  why pivots are good for your business and why you should trust the journey •  what she’s done to show up more for her audience—and where she does it •  what to do if you don’t have anything interesting to share •  the changes she’s making as she moves her business forward •  how she gets so much done as a busy mom of four teens •  what she would do differently if she had to start over Lindsay offers a calm, collected look at what it means to be a six-figure copywriter—including the struggles and successes. To hear this episode, click the play button below or subscribe and download it to your favorite podcast app. Rather read? Scroll down for a full transcript.   The people and stuff we mentioned on the show: Start with Why by Simon Sinek Researching The Lived Experience by Max Van Manan To Kill a Mockingbird Lindsay’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast Kira:   You're invited to join the club for episode 149 as we chat with copywriter, Lindsay Hotmire about her framework that helps clients understand how she helps them brand their businesses, her interest in phenomenology, and how that impacts her business, changing niches and focusing on the clients she loves, and the number one thing that's helped her push her business forward. Welcome, Lindsay. Lindsay:        Hey, I'm so excited to be here. Kira:   I know. We're excited too, and we're really grateful that we've been able to get to know you better through the Think Tank, and just chatting with you recently about all the changes you've made in your business and some of the frameworks you're developing. We've got to talk to you about this, and of course, hit record as we're chatting through some of this. Why don't we start with your story? How did you end up as a copywriter? Lindsay:        Yes, so my story. I always tell people I hate telling my own story. I like to collect people's stories better, but my story really starts, I guess professionally back in 1999. I graduated from college. That was a time where I guess the internet existed, but fairly. Napster was still a thing. Facebook and LinkedIn, they didn't even exist, and so I knew I loved to write, but I graduated from college with an education degree. I was going to teach high school English. I thought that that's what I wanted to do because I understood even then the power of language to kind of change lives, and I thought, ‘What better place to do that than in a classroom.’ I realized pretty quickly that that wasn't really the place for me. I just ...

Author, copywriter and member retention specialist, Robert Skrob, is our guest n the 148th episode of The Copywriter Club Podcast. We recently invited Robert to present his unique business model to the members of The Copywriter Think Tank and wanted to share his unique approach to marketing his business with everyone who listens to the podcast. We asked Robert about: •  how he went from working as a book keeper to writing copy for subscription businesses and the advantages his accounting background give him •  how copywriters make our business more complex than it needs to be •  why your marketing should be all about the problem you solve •  Robert’s advice to copywriters choosing a niche •  how he promotes his business today •  the unique approach he used to attract his first big clients (this is worth stealing) •  how he uses his book to attract and qualify clients today •  the kinds of clients copywriters should be trying to attract (sail fish, not brim) •  how Robert pitches long-term projects to his clients •  the mindset issues that keep us from getting the paychecks we want •  what he learned from Dan Kennedy and Bill Glazier •  the ideas you can safely ignore when it comes to “the next new thing” •  positioning yourself as the wizard with the knowledge •  why there is no future in copywriting and what you need to be instead Here we go again, saying this is a great interview. But if you want to attract multiple, high-paying clients to your business,  you could do a lot worse than follow the blue print that Robert lays out in this episode. To hear it, click the play button below, or subscribe with your favorite podcast app. Or scroll down for a full transcript.   The people and stuff we mentioned on the show: The Ultimate Sales Letter by Dan Kennedy David Deutsch Parris Lampropoulos Retention Point by Robert Skrob Bill Glazier Perry Marshall Adam Witty Travis Miller The Bonanza King  Robert’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits? Then, steal an idea or two to inspire your own work. That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for Episode 148 as we chat with author and copywriter, Robert Skrob, about adopting a unique copywriting niche and positioning himself as the industry expert in memberships and subscriptions, the sales formula to outline his recent book, Retention Point, why people join memberships and why they leave, and what it's like to write a book with Dan Kennedy. Hey Robert. Robert:          It's my honor to be here. It took, I guess I'm 148 on the list of the most interesting copywriters to talk to. Rob:   You're way above that. But, we just haven't been able to get with you. You're so busy. Kira:   That's true. Rob:   With a such a great business. It's amazing to have you here though. Thank you so much for being here. Robert:          I'm honored. I don't hang out at copywriting events or speak at those things, but I certainly see copywriters struggle and become very frustrated. So hopefully, we can share some ideas that can help simplify this whole business for everybody. Kira:   Sounds great. Well, let's start with your story first. How did you end up as a copywriter? Robert:          Actually, back in 1993, I was an accountant at a public accounting firm and hated it. I was there three months and left, took a job as a bookkeeper for a company that did consulting with non-profit associations, and I ended up buying that company about five years later. So, I had 20 associations that I was responsible for doing membership marketing, event marketing, sponsorship sales,

Copywriter Adam Bensman is our guest for the 147th episode of The Copywriter Club Podcast. We've gotten to know Adam over the past few months and are very impressed with the business he's built. While so many copywriters struggle to find decent paying clients, Adam has built a great business working with a few, high-paying clients—and still has plenty of time at the end of the day for recreation and fun. We asked Adam about: •  how he went from door to door sales to copywriter (with a few stops in between) •  how he compensates for the “missing advantages” of face to face sales when you’re writing email (or sales pages) •  why you need to couple empathy with pain when you “agitate the pain” •  how to join the conversation in your prospect’s head •  the template he uses when he sits down to write for clients •  establishing boundaries and how it can change your business •  how Adam defines his niche (it’s not the regular way) •  the connection secret he used to find clients that fit in his niche •  the value he creates for his clients (and how he presents it) •  pricing… what Adam used to do and what he does today •  what a typical project looks like (and what Adam does to complete it) •  success fees and how it makes it work for his clients •  how to think bigger about your business We say this a lot, but this is a good one.  To hear everything Adam has to share, click the play button below or download this episode to your favorite podcast player. Rather read? Scroll down for a full transcript.   The people and stuff we mentioned on the show: Joseph Sugarman Sales Email Formula Adam’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 147 as we chat with copywriter Adam Bensman about his approach to finding high-paying clients and building a business to support his lifestyle, making the time to value switch, how he finds the right clients and prices his projects, and what all copywriters can do to think bigger about their businesses. Kira:   Welcome, Adam. Adam:            Hey. Thank you, Kira and Rob. It's great to be here. Rob:   Yeah, it's good to have you here. Kira:   All right, Adam. So let's start with your story. How did you end up as a copywriter? Adam:            My original background was in psychology and natural medicine, and when I moved to Madison, Wisconsin to pursue that venture, I was making no money in that field. And I set out to put food on the table, literally. I mean, I was that broke. So, I fell into door-to-door sales selling roofing, and from there worked my way up to be the COO of a multi-state roofing and storm restoration company. And when I left that space from burnout, I started in the consulting world. And I was writing all of our direct mail at that company when I was COO, and then when I was doing consulting, I was providing some of those service for clients, not really even understanding that there was a copywriting profession in existence. And I went on to co-found kind of an email marketing-type SaaS for the niche that I came from. And we went six months with zero sales. It was me and one partner. And I was sending emails out to our list that I had built, to past clients. I was posting on LinkedIn, posting on Facebook and engaging all the Facebook groups. We literally went six months with zero sales. And when I kind of reached this breaking point, it was like, we needed to turn the ship around. So, I found an opportunity to joint venture with someone in our space,

A-list Copywriter and best-selling author, Richard Armstrong, is our guest for the 146th episode of The Copywriter Club Podcast. Richard has been writing winning direct response copy for more than 30 years. And he just released his latest book, The Don Con. Kira and Rob invited Richard into the studio to talk about the book and a whole lot more. Stuff like... •  how Richard went from office boy to agency creative director •  the lessons he learned early on working on “junk” mail •  what’s changed in the world of direct response in 30 years—and what hasn’t •  his award-winning letter for Sea Turtle Rescue •  the go-to books he refers to again and again •  his favorite clients and the work he’s most proud of •  why he took long 3 martini lunches in his “Mad Men” days •  the one good copywriting habit he has •  the #1 thing that makes copywriters good at what they do •  what Richard learned while writing about con men •  the important difference between copywriters and confidence men •  his experience at Comic Con and FanCon •  what happened when he met Captain Kirk and The Fonz Don't miss your opportunity to get the free copywriting samples and download that Richard mentioned during the interview. And check out a few of the many resources he mentioned. This is a good one. To hear it all, click the play button below, or download this episode to your favorite podcast app. And if you prefer reading, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: FreeSampleBook.com Claude Hopkins David Ogilvy Eugene Schwartz The Sea Turtle Letter The Responsive Chord by Tony Schwartz The Solid Gold Mailbox by Walter Wentz Being Direct by Lester Wunderman Boardroom Parris Lampropoulos Richard Viguerie Agora AWAI David Deutsch Clayton Makepeace Carline Anglade Cole Jim Rutz The Don Con Jonathan Frakes Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 146, as we chat with author and direct response copywriter Richard Armstrong about the persuasion techniques used by con artists that copywriters use as well, what he's learned from 40 years of writing junk mail and what he writes today, his new book The Don Con, and a very useful free bonus he's sharing with copywriters. Richard, welcome. Richard:        Thank you very much. It's great to be here. I am a big fan of the emails you guys send everyday. A lot of tremendous personality and voice in those emails and I read them avidly. Kira:   Thank you. Rob:   That's nice of you to say. I think all of the personality is Kira. I'm kind of the boring side, so she deserves the credit for that. Kira:   That is not true, but thank you for saying that. That's very nice and I was just saying before we started recording, Richard and I are officially neighbors because I just moved to Washington, D.C. So we're going to hang out all the time, right Richard? Richard:        Absolutely. The only problem with being a citizen of Washington is that the rest of the country hates you. So when you go anywhere else on vacation, tell them you're from Brooklyn, you'll get a much better response. Kira:   Okay, these are things I need to know that you need to teach me,

Copywriter Jay Pitkanen is our guest for the 145th  episode of The Copywriter Club Podcast. Jay has an interesting background, having worked as a taxi driver and relationship coach which has prepared him well for the work he does as a copywriter. Kira and Rob asked Jay about: •  how he went from poker player to blogger to copywriter to coach •  what his business looks like today and what he writes •  why we need to be “cool with being vulnerable” •  what the typical conversation with his coaching clients looks like •  what it takes to shift someone’s mindset and why it works •  improving the offer to create a better connection with the audience •  the value of personality in attracting the right clients •  why trusting yourself leads to more opportunity—don’t wait for permission •  the power of controversy and the effect on his business •  the mistakes copywriters make that hold them back We also asked Jay about the lessons he learned as a taxi driver—his #1 takeaway from that experience is don’t show fear... and maybe that's a good lesson for copywriters as well. To hear this one, click the play button below, download the episode to your favorite podcast app, or scroll down for a full transcript.   The people and stuff we mentioned on the show: John Morrow Luke Sullivan Jay’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 145 as we can chat with copywriter and relationship coach, Jay Pitkanen about marketing his business, what copywriting and relationship coaching have in common, owning your voice and viewpoints, and the business lessons he learned while driving a taxi. Kira:   Welcome, Jay. Rob:   Hey, hey. Glad to have you here. Jay:    Hi guys. Thanks for having me. Kira:   Yeah, great to have you here, Jay. I know we were just mentioning before we started recording that we had connected a couple of years ago, maybe three or four years ago. I'm not even sure how long ago now and so it's great to catch up with you now and hear about how your business has changed. So why don't we start with just how you got started as a copywriter and where you are today? Jay:    Oh, sure. So the thing is, I've always been interested in how people's minds work and how I can influence that. It's been like a curiosity of mine ever since ... as long as I can remember. I used to be a poker player for a while and then that got a bit too stressful to do as a living thing, but that always ... The reason I was interested in that was because I loved to see what's going on in people's minds, or at least I thought I could do that and that was so fascinating to me and ever since then, it's been expressing myself in a way to get other people interested in stuff and just hearing how people think and ways to get to influence that. That's always been such a huge fascination of mine and I wonder when the first time I really got into copywriting though was. It must've been like five or six years ago, when I started one of my first blogs and really got into writing. Kira:   Yeah, just when you got started with copywriting and then how that's changed too. Are you a copywriter today or has that morphed into something else over the last few years? Jay:    Out of my blog ...

Copywriter Jeff Kimes is our guest for the 144th episode of The Copywriter Club Podcast. Jeff is a former scientist and musician (or rather, he's currently a musician making his living writing copy for clients). We asked Jeff about his path into copywriting and a bunch of other topics including... •  Jeff’s journey from scientist to copywriter •  the “copywriting” lessons he learned as a musician •  how he creates connection with his readers •  the importance of setting the stage to create a better experience •  what he’s doing today as a copywriter (and where he is living) •  the challenges of writing for a single client and learning their voice •  the benefits of working with a single client •  how we can optimize for learning throughout our careers •  what Jeff is doing to build his authority today Jeff also shared a few thoughts about the ethics of copywriting and why thinking about how your copy serves your customers matters. Click the play button below, find it on your favorite podcast app, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Jeff's music Joshua Bell in the Subway Video Brian Clark (Copyblogger) Brian Kurtz Scott Adams Jeff’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For information or to sign up go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode number 144 as we chat with copywriter Jeff Kimes about how science, music and travel combined to make him a more effective copywriter. His research and writing process, seeking out experiences that grow his career. And we might even talk a little bit about the ethics of copy. Kira:   All right, welcome Jeff. Rob:   Hey Jeff. Jeff:    Hello. Kira:   I want to say welcome back because we already did interview months ago, but we just lost the file. It just didn't work out. So welcome back. We never got to publish that conversation, but I know this one will be even more insightful. So Jeff why don't we start this off just with the basics of how you got into copywriting and then we'll go from there. Jeff:    So as far as my own journey into copywriting, I've lived a couple different phases of life, which I think is pretty normal at this point in society. I started out in science. I was working in a psychoneuroimmunology lab. After school I was doing, working in vaccine development. I worked in neuroscience labs and stuff like that. And after a while I got really sick of the lab life and was really hungering for more. And I always had a real big travel bug inside of me. And so went on a, found jobs that facilitated that lifestyle. I worked at sea a lot in marine biology and used that to fund eight years of world travel that was very musically inspired. I'm also a musician and I'd go to a lot of countries where I was really inspired by their musical traditions and learned to teach over there. And then I would take what I learned and incorporate it into music that I was making back here in the U.S. and used that to launch a music project that I played with for several years. It was really fun, enormously fun. Not terribly profitable, but just a really, really beautiful life experience. And in that process of growing a band and trying to make music my life and make that my living started to really come into contact with the necessity of marketing.

Copywriter Lauren Hazel is our guest for the 143rd episode of The Copywriter Club Podcast. Lauren is a hustler who has done a lot in her years as a copywriter. She thinks and writes about brand stories, marketing and email. Once we got her in the studio, we asked about... •  how Lauren accidentally became a copywriter •  how she stumbled onto copywriting when she tried to improve a flyer •  the programs she used to learn her skill set •  what she learned about pricing from her first freelance project •  her cold call pitch that failed and what she learned from the failure •  what she did to grow beyond her first couple of clients •  how changing her title brought her more copywriting and marketing work •  how she splits her time between her marketing agency, training and writing •  what she does in her workshops and how much she charges •  how she packages her strategy work •  the things she has done that have made the biggest difference in her business •  the kinds of clients she works with in her business today •  the mistakes she’s made that she won’t make again •  what it was like to work with 50Cent We also asked Lauren about her program for introverts. To hear what she had to share, click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: CopyHour Lauren’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 143 as we chat with copywriter and brand strategist Lauren Hazel about building her business, what it means to hustle and how copywriters can do it better, why every copywriter should have an email list and what to send them, and what it's like to write for a celebrity like 50 Cent. Hey, Lauren, welcome. Lauren:         Hey, how are you all doing? What's up? Kira:   Great. Great to have you here and we want to kick this off, I feel like we should kick it off with 50 Cent and just give that away, but we're going to make people wait for that story. Lauren:         Ah… Kira:   So let's start with your story. How did you end up as a copywriter? Lauren:         By accident. Not intentional. It's like, ‘No, duh duh duh.’ No. So what happened ... Oh God, I'm thinking about my birthday is coming up in a couple of days by the time we're doing this, so. Kira:   Oh, happy birthday. Lauren:         Thank you. So it's nine years probably. Yeah, damn near nine year, almost 10 years here. So, what I, I live in New York City and I had a tutoring business. So, I was trying to find a way to get more tutoring clients. An at that point, I was using either referral system, so I would go to places that I had worked or knew where there were schools that I had volunteered at and asked for, ‘If anyone needs math tutoring, I'm available.’ And then I was doing fliers, because fliers actually still work for those who don't know. Fliers do work. And I was trying to make the flier better, so I was in a group and I was like, ‘Hey, here's my flier. I'm trying to, I'm planning on posting this out in Soho or whatever and see if I can get some clients.’ And folks were like, ‘Give me a hint.’ And then someone said, ‘Hey, why don't you, you should really look into copywriting because you'll then learn how to write a better fli...