TCC Podcast #143: Selling Workshops and More with Lauren Hazel

Copywriter Lauren Hazel is our guest for the 143rd episode of The Copywriter Club Podcast. Lauren is a hustler who has done a lot in her years as a copywriter. She thinks and writes about brand stories, marketing and email. Once we got her in the studio, we asked about... •  how Lauren accidentally became a copywriter •  how she stumbled onto copywriting when she tried to improve a flyer •  the programs she used to learn her skill set •  what she learned about pricing from her first freelance project •  her cold call pitch that failed and what she learned from the failure •  what she did to grow beyond her first couple of clients •  how changing her title brought her more copywriting and marketing work •  how she splits her time between her marketing agency, training and writing •  what she does in her workshops and how much she charges •  how she packages her strategy work •  the things she has done that have made the biggest difference in her business •  the kinds of clients she works with in her business today •  the mistakes she’s made that she won’t make again •  what it was like to work with 50Cent We also asked Lauren about her program for introverts. To hear what she had to share, click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: CopyHour Lauren’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 143 as we chat with copywriter and brand strategist Lauren Hazel about building her business, what it means to hustle and how copywriters can do it better, why every copywriter should have an email list and what to send them, and what it's like to write for a celebrity like 50 Cent. Hey, Lauren, welcome. Lauren:         Hey, how are you all doing? What's up? Kira:   Great. Great to have you here and we want to kick this off, I feel like we should kick it off with 50 Cent and just give that away, but we're going to make people wait for that story. Lauren:         Ah… Kira:   So let's start with your story. How did you end up as a copywriter? Lauren:         By accident. Not intentional. It's like, ‘No, duh duh duh.’ No. So what happened ... Oh God, I'm thinking about my birthday is coming up in a couple of days by the time we're doing this, so. Kira:   Oh, happy birthday. Lauren:         Thank you. So it's nine years probably. Yeah, damn near nine year, almost 10 years here. So, what I, I live in New York City and I had a tutoring business. So, I was trying to find a way to get more tutoring clients. An at that point, I was using either referral system, so I would go to places that I had worked or knew where there were schools that I had volunteered at and asked for, ‘If anyone needs math tutoring, I'm available.’ And then I was doing fliers, because fliers actually still work for those who don't know. Fliers do work. And I was trying to make the flier better, so I was in a group and I was like, ‘Hey, here's my flier. I'm trying to, I'm planning on posting this out in Soho or whatever and see if I can get some clients.’ And folks were like, ‘Give me a hint.’ And then someone said, ‘Hey, why don't you, you should really look into copywriting because you'll then learn how to write a better fli...