TCC Podcast #145: Trusting Yourself with Jay Pitkanen

Copywriter Jay Pitkanen is our guest for the 145th  episode of The Copywriter Club Podcast. Jay has an interesting background, having worked as a taxi driver and relationship coach which has prepared him well for the work he does as a copywriter. Kira and Rob asked Jay about: •  how he went from poker player to blogger to copywriter to coach •  what his business looks like today and what he writes •  why we need to be “cool with being vulnerable” •  what the typical conversation with his coaching clients looks like •  what it takes to shift someone’s mindset and why it works •  improving the offer to create a better connection with the audience •  the value of personality in attracting the right clients •  why trusting yourself leads to more opportunity—don’t wait for permission •  the power of controversy and the effect on his business •  the mistakes copywriters make that hold them back We also asked Jay about the lessons he learned as a taxi driver—his #1 takeaway from that experience is don’t show fear... and maybe that's a good lesson for copywriters as well. To hear this one, click the play button below, download the episode to your favorite podcast app, or scroll down for a full transcript.   The people and stuff we mentioned on the show: John Morrow Luke Sullivan Jay’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 145 as we can chat with copywriter and relationship coach, Jay Pitkanen about marketing his business, what copywriting and relationship coaching have in common, owning your voice and viewpoints, and the business lessons he learned while driving a taxi. Kira:   Welcome, Jay. Rob:   Hey, hey. Glad to have you here. Jay:    Hi guys. Thanks for having me. Kira:   Yeah, great to have you here, Jay. I know we were just mentioning before we started recording that we had connected a couple of years ago, maybe three or four years ago. I'm not even sure how long ago now and so it's great to catch up with you now and hear about how your business has changed. So why don't we start with just how you got started as a copywriter and where you are today? Jay:    Oh, sure. So the thing is, I've always been interested in how people's minds work and how I can influence that. It's been like a curiosity of mine ever since ... as long as I can remember. I used to be a poker player for a while and then that got a bit too stressful to do as a living thing, but that always ... The reason I was interested in that was because I loved to see what's going on in people's minds, or at least I thought I could do that and that was so fascinating to me and ever since then, it's been expressing myself in a way to get other people interested in stuff and just hearing how people think and ways to get to influence that. That's always been such a huge fascination of mine and I wonder when the first time I really got into copywriting though was. It must've been like five or six years ago, when I started one of my first blogs and really got into writing. Kira:   Yeah, just when you got started with copywriting and then how that's changed too. Are you a copywriter today or has that morphed into something else over the last few years? Jay:    Out of my blog ...