TCC Podcast #149: The Unbranding Process with Lindsay Hotmire

Copywriter Lindsay Hotmire is our guest for the 149th episode of The Copywriter Club Podcast. We’ve gotten to know Lindsay over the past six months as she’s made some big changes to her business—including dialing in her niche and reaching out to a new kind of client. She told us all about the process she has followed as she’s made these changes (funny enough it’s the same process she walks her clients through). We asked Lindsay a bunch of stuff including: •  how Lindsay went from high school English teacher to anti-hog activist to copywriter •  how she found her first few clients so she could quit her full-time gig •  the resources she used to gain traction and reach six figures •  the “unbranding” transition she’s been going through over the last few months •  why she applied her three-part client framework to her own business •  her interest in phenomenology and how that affects her work •  how developing a framework has changed the way so works with clients •  the 5 steps of her framework and the questions she asks •  why pivots are good for your business and why you should trust the journey •  what she’s done to show up more for her audience—and where she does it •  what to do if you don’t have anything interesting to share •  the changes she’s making as she moves her business forward •  how she gets so much done as a busy mom of four teens •  what she would do differently if she had to start over Lindsay offers a calm, collected look at what it means to be a six-figure copywriter—including the struggles and successes. To hear this episode, click the play button below or subscribe and download it to your favorite podcast app. Rather read? Scroll down for a full transcript.   The people and stuff we mentioned on the show: Start with Why by Simon Sinek Researching The Lived Experience by Max Van Manan To Kill a Mockingbird Lindsay’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast Kira:   You're invited to join the club for episode 149 as we chat with copywriter, Lindsay Hotmire about her framework that helps clients understand how she helps them brand their businesses, her interest in phenomenology, and how that impacts her business, changing niches and focusing on the clients she loves, and the number one thing that's helped her push her business forward. Welcome, Lindsay. Lindsay:        Hey, I'm so excited to be here. Kira:   I know. We're excited too, and we're really grateful that we've been able to get to know you better through the Think Tank, and just chatting with you recently about all the changes you've made in your business and some of the frameworks you're developing. We've got to talk to you about this, and of course, hit record as we're chatting through some of this. Why don't we start with your story? How did you end up as a copywriter? Lindsay:        Yes, so my story. I always tell people I hate telling my own story. I like to collect people's stories better, but my story really starts, I guess professionally back in 1999. I graduated from college. That was a time where I guess the internet existed, but fairly. Napster was still a thing. Facebook and LinkedIn, they didn't even exist, and so I knew I loved to write, but I graduated from college with an education degree. I was going to teach high school English. I thought that that's what I wanted to do because I understood even then the power of language to kind of change lives, and I thought, ‘What better place to do that than in a classroom.’ I realized pretty quickly that that wasn't really the place for me. I just ...