The Copywriter Club Podcast

Thinking about writing a book? Author and book coach Jennie Nash is our guest for the 139th episode of The Copywriter Club Podcast. Although we’ve talked about writing a book on the podcast before, Rob and Kira wanted to go even deeper on the topic, as well as learn what it means to be a book coach. We learned a lot from the discussion. Here’s what we covered: •  how she became a book coach and landed book deals for her first 3 clients •  the embarrassingly easy process of writing her own first book •  where creativity and book ideas come from •  when someone should consider working with a book coach •  where writers go wrong in the book writing process •  the three critical motivations that drive people to write books •  the she turned book coaching into a thriving business •  whether copywriters should have a book to support their businesses •  the place ego plays in writing a book •  how she prices her coaching packages and what they include •  the importance of structure and where you can find them If you've even considered writing a book, you should listen to what Jennie has to share. Click the play button below, download the episode to your favorite podcast app, or scroll down to read a full transcript.   The people and stuff we mentioned on the show: The Creative Habit by Twila Tharp Jenny’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you, to help you attract more clients and hit 10K a month, consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two, to inspire your own work. That's what Kira and I do, every week, at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 139, as we chat with book coach, Jennie Nash, about writing and publishing a book, working in the publishing industry, what her writing process looks like, and how we can avoid the mistakes authors usually make when sitting down to write a book. Welcome Jennie. Rob:   Hey, Jennie. Jennie:          Hey, thanks for having me. Kira:   Yeah, great to have you here. So, let's kick this off with your story, how did you end up as a book coach? Jennie:          Well, I guess we should start out by saying what a book coach is, because a lot of people have never heard that term. Rob:   That's the question, what is a book coach? Jennie:          And I may have made it up, I don't know. I mean, I'm not claiming to have started the internet kind of thing. But, lots of people have been using this term, but the way I distinguish it, is that, an editor usually works on a piece of writing after that piece of writing is finished, in order to move it forward and make it better. And a book coach helps a writer while they're writing. So, the way I describe it is, it's like a personal trainer for your writing life. And a book coach is focused on book writing. So, that's what a book coach is. And I stumbled into this career after a career as an author. I had published seven books in two genres, mostly with big five publishers. And I was teaching at the UCLA writers program, which is actually the largest adult focused writing program in the country. And what I realized when I began teaching, I taught there for 12 years, and I realized that I was teaching systems. And that, nobody else around me was teaching systems. And it began to be quite obvious that I was doing something different. And I didn't know I was doing that, it just was a thing that I naturally did. And as a result of that practice, I guess, I would call it,

Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of The Copywriter Club Podcast to share what they know about packages. This is something a lot of copywriters struggle with, so Kira and Rob asked Prerna and Mayank about the best ways to think about and structure packages. Here’s what we covered: •  what has changed in their business over the past two years •  their failure to reach a lofty revenue goal (and why it was still a success) •  the key team players they lean on for support •  how they create and refine the packages they offer their clients •  the IMAGE framework they use when they come up with a new product •  an example of how the use the framework to create packages •  why they’re so passionate about packages (and passion is definitely the right word) •  the mistakes copywriters make when creating a package •  why knowing your audience is the key to creating a good package •  how the packages fit together in their business •  how to get started creating a package for your business •  how to make your existing package more profitable •  their approach to launches and how they make sure the launch goes well •  the niches and businesses that packages won’t work for •  how they manage their days to finish work by 3:00 each day •  what to do before you decide to work with your spouse As usual, this is a good one. Click the play button below or download this episode to your podcast app. If you’d rather read, scroll down for a full transcript.   The people and stuff we mentioned on the show: Prerna’s First TCC Interview The Copywriter Think Tank Profits on Tap Fully Loaded Launch Bushra Azhar Prerna’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Transcript to come...

Copywriter and entrepreneur, Austin Mullins, is our guest for the 137th episode of The Copywriter Club Podcast. We’ve known Austin for quite a while now and the more we heard him talk about his sales process, the more we knew we needed to have him share his process with the club. We covered a lot of ground—especially about sales processes—in this one, here’s a good list of most of what we talked about: •  how Austin became a copywriter in high school •  why he thinks it was a mistake (for him) to attend college •  what he did to find good clients beyond Upwork •  the #1 thing he did to grow his business—it has to do with sales •  why he chose the niche he is in and how it changed his business •  how he split his time between three “jobs” at the same time •  his “ideal” client acquisition process and selling on the phone •  what to do to encourage referrals or testimonials •  the mistakes copywriters make on sales calls (and how to fix them) •  what it means to be a growth strategist—and how to “do” strategy •  what his process for working with content clients looks like •  an in-depth review of what the sales process should look like •  how to teach yourself to “sell” To hear this one—and if you struggle with sales you definitely want to hear this one, click the play button below or download the episode to your podcast app. Readers scroll down for a full transcript.   The people and stuff we mentioned on the show: The Copywriter Accelerator The Copywriter Think Tank Danny Marguiles Joel Klettke SPIN Selling Austin’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10k a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for episode 137 as we chat with copywriter Austin Mullins about what he does as a growth strategist for B2B SaaS companies, how he attracts and closes leads, what it's like to build an agency, and the challenges of investing his time in more than one business at once. Welcome, Austin. Rob:   Hey, Austin. Austin:           Thanks for having me, guys. Longtime fan of the podcast, so excited to be here. Kira:   Great to have you here, Austin. As one of our former Accelerator members and now a Think Tank member. It's about time we had you on the show, so let's start with your story. How did you end up as a copywriter and growth strategist? Austin:           Yeah. I started a bit early, so I first started doing a little bit of copywriting work in high school, actually. Stumbled across Upwork, which I know is often a dirty word around these parts but stumbled upon there and was interested in this freelancing thing. I had always been good at academic writing but didn't particularly enjoy it, but stumbled across this term, copywriting and started to do some really low-level work like helping people write reviews and such at first, and then gradually worked my way up to being a generalist copywriter, who would write blog content for all sorts of businesses, brochures, a little bit of web copy in there but not web copy done the right way with lots of customer research. Then did that for a while. Made the mistake of letting my family convince me I should go to college, and so, business dropped off. Then when I tried to get back into it, things didn't pick up quite as quickly as I thought they would,

Nikita Morell is our guest for the 136th episode of The Copywriter Club Podcast. We’ve known Nikita for a while now and given the success she’s had, it's a shame we haven’t had her on the podcast before now. Nikita has found a lot of success by niching her business and delivering exactly what her ideal clients need. We talked to her about: •  how she went from selling bread to selling ads to writing copy •  her accidental sales pitch that saved her sales job •  how a job in marketing taught her skills that she uses as a copywriter •  why she chose her niche—working only with architects and the impact on her biz •  how she changed her business to accommodate having a baby •  what she does to find clients—she’s a “prospecting nerd” •  what she did to raise her rates adding thousands of dollars to every project •  how she thinks about her brand and why she takes her brand seriously •  the marketing pieces she is using in her prospecting process •  how she makes her cold emails feel like warm emails •  this mistakes she’s made along the way—it hasn’t all been smooth sailing •  what she does to get a lot of “busy work” done and still avoid burnout •  the things she has done that have made the biggest difference in her business We also asked Nikita about working with subcontractors, creating a “pretty” framework to show how her process works and why she spends a lot of time with a Japanese floor loom. Nikita shares a lot of advice worth listening to in this episode. To hear it, click the play button below or find it on your favorite podcast app. Readers can scroll down for a full transcript.   The people and stuff we mentioned on the show: Seth Godin The Copywriter Think Tank Mel Abraham Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership, designed for you, to help you attract more clients, and hit 10k a month, consistently. Rob:   For more information, or to sign up, go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 136, as we chat with copywriter Nikita Morell about helping architects with copy and marketing strategy, her approach to choosing a niche and then narrowing it even further, why she created a framework for her process, and the role weaving plays in her life and business. Kira:   Welcome Nikita. Rob:   Hey Nikita. Nikita:            Thank you, hi. Kira:   Yeah, we're excited to have you here. You are one of our members of our Think Tank, so we've been able to witness your business growth, and we're really excited to share what's working, because so much is working for you in your business. So let's just kick this off with your story. Kira:   How did you end up as a copywriter? Nikita:            So, I started in corporate marketing for L'Oreal and George Weston Foods, which is Australia's biggest bread brand, and I quite quickly realized this corporate life just wasn't for me. I think it was just all the layers and I just wasn't that great at taking direction. And it was round about this time I was earning a full time salary, so I was frequenting lots of bars and different restaurants, and after a night out, my friends would come back and comment on the food, or the music, or the cute boy sitting on the bar stool, and I would be looking at the copper lights, or the timber joinery; and I think it was about this time I just became obsessed with everything design related. I signed up to an interior design diploma,

Copywriter Andrey Adison is our guest for the 135th episode of The Copywriter Club Podcast. We recorded this one on Valentine’s Day and are just now getting it in your podcast feed—hopefully it is worth the wait. We asked Dre about his background, what he helps his clients do today, and what he thinks writers will be doing in the future. Here’s what we covered: •  how he went from affiliate marketer to copywriter •  what he learned from affiliate marketing that he applies to his work today •  why he feels like he has a duty to get serious about mindset •  how Dre helps his clients find the core truth they want to share •  his framework for helping his clients build their message and audience •  how he finds his clients and what he charges for his services •  what he’s done to take his business to the next level •  why specialization is important and how it has helped Dre in his business •  what’s not working in his business today •  where he thinks copywriting is headed in the future This is a good one. To hear what Dre has to share, click the play button below or download the episode to your podcast player. And if you like reading, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: Rob’s book The Copywriter Accelerator Andrey’s site Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts? Ask them about their successes and failures, their work processes and their habits. Then steal an idea, or two, to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You are invited to join the club for episode 135 as we chat with copywriter Dre Adison about growing his business. The one thing he has done to take his business to the next level, finding and working with clients and the deep dive question he asks his clients to help them get clear on their brand messaging. Kira:   This is a very special episode because it's Valentine's Day, even though when you listen to this, it might be more like Easter-time, but there's going to be a lot of love in this episode. Rob:   Tons of love. Kira:   So welcome Dre. Rob:   Welcome Dre. Dre:    Well thanks for having me. I feel the love already. Kira:   Before we start recording we basically shared our Valentine's Day experience thus far and Rob gives books to his children on Valentine's Day. Which is so ... Rob:   And my wife, not just my kids- Kira:   And your wife. Rob:   My wife and we give to each other. Love for everyone. Kira:   It's so on brand with who you are. I just give my kids a lot of sugar and cavities. Rob:   Which is also on brand. Kira:   Which is also on brand. Dre:    You gift them your own book? Your Brand Story book? Kira:   His autograph. Rob:   I don't think they would read it. I should do that. I should give everyone my own book. Kira:   It's a good way to get it out there. Rob:   Dre, what's your Valentine's tradition? Dre:    I usually go out the next day, my girlfriend she doesn't, she feels like Valentine's Day is so populated, all the restaurants and stuff like that. So normally the day after we go out to eat or we just spend time together. Rob:   So smart. Kira:   You can tell you live in New York City when ... I feel like all New Yorkers say that. It's like yeah we don't actually go out on Valentine’s Day. There's just no space for all these people. Dre:    Too many people. Kira:   Alright, so let's kick this off with your story Dre.

Grumpy Grammarian, Autumn Tompkins, is our guest for the 134th episode of The Copywriter Club Podcast. Autumn has been a member of the club almost from the beginning. And she’s shared her editing and proofreading advice with anyone who asked. Now we took the chance to ask a few questions about her business. Here’s most of what we talked about: •  how she went from ink slinger to grumpy grammarian •  her business rules that keep her from being miserable •  the difference between copyediting (art) and copywriting (science) •  the impact of spending 7 months in the hospital and how she dealt with it •  how she uses music to inspire what she does—and her copywriting mix tape •  the resources—her personal master class—she’s used to learn copywriting •  living with muscular dystrophy and what she’s learned from it •  the fine line between grumpy and bitchy and the need for lightheartedness •  her editing process and tips for doing your own copy editing •  the 5 mistakes she sees copywriters make over and over •  a few tips for improving transitions in your copy •  her 3 favorite rhetorical devices and why they work in copy •  how she finds clients and what her packages and pricing look like We also asked Autumn about her copy edit school and the 5 components she teaches her students. To get hear everything that Autumn has to say, click the play button below, or download the episode to your favorite podcast app. Prefer reading? Scroll down for a full transcript.   The people and stuff we mentioned on the show: Erika Lyremark Copy Edit School The Grumpy Grammarian's Guide to Copy Editing Autumn’s Website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 134 as we chat with author, copy editor, and grumpy grammarian, Autumn Tompkins, about the ins and outs of copy editing, how it's different from copywriting, what she's done to find success in spite of serious life changes, and we'll ask, ‘Why is she so grumpy?’ Kira:   Autumn, welcome. Rob:   Hey, Autumn. Autumn:        Hi. Thank you so much for having me. Kira:   It's great to have you here, Autumn, because we've worked closely on many different projects. You've cleaned up my copy many, many times. You've worked with The Copywriter Club on our newsletter as well, cleaning that up and making Rob and I look a little bit smarter than we actually are. So, it's so wonderful to finally bring you onto the show. Autumn:        Well, I'm so happy to be here. It's a total honor. Kira:   Well, let's start with your story. So, how did you end up as The Grumpy Grammarian? Autumn:        So, I used to be a copywriter for hire. I would sling ink for the right price. I had good intentions, write copy for business owners, so their prospects would buy from them. As soon as I landed my first client, I put my head down, never came up for air. And fast forward five years later, and I burned out. Back then, my marketing plan was simple. Find clients, write copy, get money, but part of the reason why I burned out was because that I didn't put my business first, and the other part of that reason was because I didn't know what I stood for. Who was I as a business owner and copywriter, and what did I believe in? Right around that time,

Doug Pew, composer turned copywriter, discusses his transition to copywriting, the impact of mentors, the MAESTRO framework for copywriting, the challenges of getting started, and the importance of being in a category of one. He also shares a favorite composer story and emphasizes the power of stories in copywriting.

Former copywriter and Ad Contrarian, Bob Hoffman, is our guest for the 132nd episode of The Copywriter Club Podcast. If you know anything about Bob and his special brand of commentary, you already know that you’re in for a treat. He’s been an outspoken critic of what’s wrong in the advertising world and he had a lot to say about privacy, ageism, and social media. Here’s what we talked about: •  Bob’s path from bad school teacher to contrarian copywriter •  the most important personal quality if you want to be a copywriter •  how to write in a way that attracts interest from your audience •  why he started his own ad agency—more than once! •  the dark side of running an agency and the difference when working alone •  the things about advertising that drive Bob crazy •  why privacy should be your #1 concern as a marketer and consumer •  what it will take to fix the privacy problem •  what ad agencies are doing well right now (spoiler: it’s not much) •  Bob’s complex love-hate relationship with social media •  the limits of brand building with social media •  the ultimate goal of the work that you do •  Bob’s process for selling better ideas to his clients •  the problem of ageism in advertising today—and why it matters We also asked Bob about what he’s focused on today, his book recommendations, and what’s next for him—no surprise, it’s another book—and his reluctance to tell us his predictions for the future.  To hear this one, click the play button below or download it to your favorite podcast app. Or you can scroll down for a full transcript.   The people and stuff we mentioned on the show: Hoffman Lewis Bad Men by Bob Hoffman 10 Influencers Under 10 The Choice Factory by Richard Shotton Dave Trott Where Did It All Go Wrong? by Eaon Pritchard Eat Your Greens by Weimer Snijders Laughing at Advertising by Bob Hoffman Bob’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10k a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for Episode 132 as we chat with author, Ad Contrarian and chief aggravation officer, Bob Hoffman, about what's wrong and what's right in advertising today, what it's like to found two successful ad agencies, what copywriters need to know about marketing and copy right now and what it means to be a true contrarian in an industry where group think is rampant. Kira:   Welcome, Bob. Rob:   Hey, Bob. Bob:   Thank you, thank you. It's great to be here. Kira:   Bob, how did you end up as a contrarian copywriter? Bob:   I started as a contrarian person and then it led to me being a contrarian copywriter. Well, I started as a copywriter, I didn't really start as a copywriter. I started as a science teacher, believe it or not. Kira:   Oh, wow! Bob:   I was a science teacher for a couple of years in middle school and then I ran into a friend of mine who I hadn't seen since college, this was about three or four years after college and I asked him what he was doing and he said, ‘I'm a copywriter,’ and I said, ‘What's that?’ and he said, ‘I write ads,’ and he said, ‘And you would be really good at it.’ He said that to me because we had written some stuff together in college. He said, ‘You'd be really good at that,’ and at that time, I was fed up. I was a terrible teacher, and I always wanted to do writing,

Direct response designer, Lori Haller, talks all about design and how copywriters can work more effectively with designers in the 131st episode of The Copywriter Club Podcast. Lori was also one of the speakers at our recent copywriting event in Brooklyn, TCCIRL (videos available soon). Kira and Rob asked Lori about her processes, how she built her design agency, and all of the following: •  how she got started as a designer •  where her first jobs came from—and how she chose direct response as her niche •  how branding design differs from direct response •  her 3-step read-through process before she designs anything •  how copywriters can improve their working relationships with designers •  what separates the best copywriters from the rest •  how she landed the big name clients she works with •  how copywriters can learn basic design principles •  how she makes sure she has the ideas an attitude she needs to do her best work •  her advice to anyone growing a team •  where she sees copywriting going in the future •  what she does to keep learning and growing If you’ve ever wanted to get more out of your relationship with your designer, this is a good one to add to your podcast play list. To hear it, click the play button below. Or if you like reading more than listening, scroll down for a full transcript.   Most of the people and stuff we mentioned on the show: Jim Rutz Gary Bencivenga Doug D’anna David Deutsch Clayton Makepeace Carline Cole Envisioning Information by Edward Tufte Latrice Eiseman Bonus link to an interview of Lori by John Carlton Lori’s list of design references 3 Step Copy Review and Checklist Lori's website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You're invited to join the club for Episode 131 as we chat with direct response Art Director Lori Haller about working with copywriters, the relationship that design and copy share and why they need each other, why she chose direct response as her niche, and how knowing design basics will make you a better copywriter. Welcome, Lori. Rob:   Hey Lori. Lori:   Hey guys. How's it going? Kira:   It's great. Rob:   So good. Kira:   Yeah. Great to have you here, especially to have a designer in the house. Let's kick this off with your story. How did you end up as a designer? Lori:   I knew at an early age that I was in love with visualness, design, fonts. And so I went to training program for a couple years in high school where you had to be picked, it was like some type of tie in with the community college. Then I went to many years of a variety of trainings and college, at different colleges and sites in order to gain access to typography, communications, marketing, design, all that jazz. Then I went right from there into top agencies in Washington, DC. I tried to follow some of the lead art directors of that time and train under their wings for several years. The whole time I wanted my own agency at some point. And finally, about 20, 21 years ago, I decided to leave being a full-time employee and jumping in and starting my own agency. I had already ... I don't know, we might have talked about this Kira, but I'd already done nighttime work and weekend work on the side, all the whole while that I was employed, ramping up for hopefully one day building my client list and being able to go full-time just having my own agency. So luckily, it worked out. Rob:   Yeah, and it has worked out. When you were just starting to do the side projects, where did those projects come from?

We’ve flipped the microphones again and invited copywriter Kirsty Fanton back into the studio to interview us for the 130th episode of The Copywriter Club Podcast. This is the episode where we answer important questions like... What’s a furfie? What’s a ripsnorter? And has Rob ever cried in a movie? And what disgusting work habits does Kira have? Plus we talk about what the Copywriter Think Tank is like—it’s only open for new members once a year and we’re taking applications right now. Here are a few of the topics we covered: •  our favorite moments from TCCIRL and why this year was even better than last •  the speakers who stood out—the people you definitely want to watch when the videos are ready •  a short description of the “lost” panel discussion •  the new round of The Copywriter Think Tank •  the importance of balancing financial success with a personal life •  Kira’s favorite post from her blog about being tall in New York •  Rob reveals that he has cried in a movie and that he can’t even remember the right breed of dog in the movie •  the thing that Rob did that still bothers Kira •  what Rob and Kira’s childhood hobbies were We think this one is kind of fun. Make sure you stick around for the “lightning round” at the end to really get to know your hosts. It’s easy to listen, just click the play button below, or download the episode to your favorite podcast app. Readers can scroll down for a full transcript.   The people and stuff we mentioned on the show: The Copywriter Think Tank The Copywriter Accelerator The Copywriter Club In Real Life Event Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Kirsty:            What if you could have a yarn with ridgy-didge copywriters and other experts, ask them about their ripsnorters and furphies, their work processes and habit-a-roos, then pitch an idea or two to inspire your own hard yakka. That's what Rob and Kira do every week at The Copywriter Club Podcast. And if you haven't already guessed, today's episode is coming to you from the land down under, where we drive on the left, celebrate Christmas in the sweaty peak of summer, and wear thongs on our feet. Given everything is upside down and inside out over here, it's only fair that I'm flipping the tables, and getting Robira to spill the beans on all things TCC. We'll get the down low on last months In Real Life event, a sneak peak at the new and improved Copywriter Think Tank, and the inside scoop on Rob's most woo woo moment, and Kira's grossest working from home habit. Hey guys. Kira:   That was the best intro ever. Rob:   I might have to leave. I'm a little weirded out right now. That was English, right? You were speaking English? Kirsty:            I was speaking English, Rob. Kira:   Yeah, but what is a furphie? Kirsty:            A furphie's like an error or a mistake. Kira:   Wow. Okay. Definitely using that one. Rob:   Nice. Kirsty:            It’s a good word. You can drop it in when you're over here next month, Rob. You'll sound like a local. Rob:   Yeah. I can't wait. I'm going to like just memorize this, ripsnorters and furphies. Got it. Ready to go. Kirsty:            You'll fit right in. Well, guys, it's so nice to be chatting with you again so soon. I feel like I'm getting maximum in Robira time this month because I was over with you guys in Brooklyn like what, two weeks ago? For the final- Kira:   Yeah. Kirsty:            ... Think Tank workshop and also for of course TCC IRL version 2.0. So, how are you both after what I imagine has been a huge month at your end? Kira:   How are you, Rob? Rob:   I am great. I am- Kira:   You're always great. Rob:   ... we've had some time to rest and start picking up the pieces. It felt like it was a success. You're right though, it was a hard work. It was tiring.