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The Copywriter Club Podcast

TCC Podcast #133: Symphonic Copywriting with Doug Pew

Apr 23, 2019
Doug Pew, composer turned copywriter, discusses his transition to copywriting, the impact of mentors, the MAESTRO framework for copywriting, the challenges of getting started, and the importance of being in a category of one. He also shares a favorite composer story and emphasizes the power of stories in copywriting.
56:27

Episode guests

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Quick takeaways

  • Perseverance in the face of adversity is crucial for success in any field.
  • The Maestro Formula combines empathy and problem-solving to create impactful copy.

Deep dives

Beethoven's Triumph: Overcoming Challenges

Beethoven, the famous composer, faced a major challenge when he began losing his hearing at the age of 32. He was devastated and even contemplated suicide. However, he made the decision to keep going and continue composing. This decision led to the creation of his masterpiece, the Ninth Symphony, which has had a profound impact on the world. Beethoven's story teaches us the importance of perseverance and not giving up in the face of adversity.

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