

TCC Podcast #133: Symphonic Copywriting with Doug Pew
Apr 23, 2019
Doug Pew, composer turned copywriter, discusses his transition to copywriting, the impact of mentors, the MAESTRO framework for copywriting, the challenges of getting started, and the importance of being in a category of one. He also shares a favorite composer story and emphasizes the power of stories in copywriting.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
The Journey from Music Nerd to Online Marketer
02:59 • 12min
The Power of Mentorship in Copywriting
15:16 • 15min
The Qualities of a Good Maestro in Copywriting
30:15 • 14min
Ludwig von Beethoven's Triumph over Adversity
44:18 • 6min
The Brain Function of a Highly Trained Artist and the Importance of the Arts
50:36 • 2min
The Power of Artistic Expression and Creativity
52:32 • 4min