TCC Podcast #133: Symphonic Copywriting with Doug Pew
Apr 23, 2019
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Doug Pew, composer turned copywriter, discusses his transition to copywriting, the impact of mentors, the MAESTRO framework for copywriting, the challenges of getting started, and the importance of being in a category of one. He also shares a favorite composer story and emphasizes the power of stories in copywriting.
Perseverance in the face of adversity is crucial for success in any field.
The Maestro Formula combines empathy and problem-solving to create impactful copy.
Storytelling helps create a strong bond between the writer and the reader in copywriting.
Deep dives
Beethoven's Triumph: Overcoming Challenges
Beethoven, the famous composer, faced a major challenge when he began losing his hearing at the age of 32. He was devastated and even contemplated suicide. However, he made the decision to keep going and continue composing. This decision led to the creation of his masterpiece, the Ninth Symphony, which has had a profound impact on the world. Beethoven's story teaches us the importance of perseverance and not giving up in the face of adversity.
The Maestro Formula for Copywriting Success
Doug Pugh has developed the Maestro Formula for copywriting, which combines his love for music and writing. The formula focuses on being empathetic, understanding the problems of your audience, and offering solutions that can soothe their pain. It emphasizes the importance of guiding your audience through a process of transformation and providing positive outcomes with your offerings. By following this formula, copywriters can create powerful and impactful content that resonates with their readers.
The Power of Storytelling in Copywriting
Doug Pugh believes that storytelling is a crucial aspect of copywriting. Drawing on his experience as a composer, he understands the power that stories have in engaging and connecting with audiences. By using authentic and emotionally-driven stories in copywriting, you can create a profound impact on your readers and drive them to take action. Storytelling helps to create a strong bond between the writer and the reader, making the copy more relatable and memorable.
The Importance of Arts in Copywriters' Lives
Doug Pugh emphasizes the importance of engaging with the arts for copywriters. The arts, whether it be music, theater, or film, have the ability to open up our minds, ignite creativity, and provide a fresh perspective. Engaging with the arts can help copywriters think outside the box, tap into their creativity, and gain a broader understanding of human emotions and experiences. By incorporating the arts into their lives, copywriters can bring more depth, richness, and authenticity to their work.
Juggling the Challenges of Building a Copywriting Business
Doug Pugh acknowledges the challenges of building a copywriting business while juggling multiple responsibilities. He emphasizes the importance of attending events and making genuine connections with others in the industry. Doug also highlights the value of mentorship, as having a mentor can provide guidance, support, and accelerated learning. Despite the juggling act, Doug remains committed to his passion for copywriting and is dedicated to honing his craft and making a positive impact with his work.
Copywriter Doug Pew is our guest for the 133rd episode of The Copywriter Club Podcast. Kira and Rob talked to Doug about his transition from composer of melodies to composer of sales email sequences and a whole lot more. Although he’s only been at his copywriting business for about a year, he’s found traction by connecting with the right mentors and bringing his past experience into his approach towards marketing. We talked to Doug about:
• how he went from university professor to copywriter
• what Kira needs to do to become a music professor—it’s not easy
• the impact of losing the only job he ever wanted and the mindset adjustments he’s made
• the importance of mentors when you take on copywriting as a career
• how what he learned as a composer that apply to copywriting
• his MAESTRO framework for copywriting
• the importance of stories and what it takes to find them
• the challenges of getting started as a new copywriter
• why you should aspire to be in a category of one
• his favorite composer story and how it applies to what you’re doing today
If you want to know how to make your copy more musical, get this episode in your earbuds. To do that, click the play button below, or download it to your favorite podcast app. Or you can scroll down for a full transcript.
The people and stuff we mentioned on the show:
Note: since we recorded this episode, Doug has changed his website from SymphoicCopywriting to RockStarCopywriting. Links have been updated but the audio file has not.
David Garfinkel
Ray Edwards
Presence by Amy Cuddy
Brian Kurtz
MAESTRO formula
Toscanini
Book Yourself Solid by Michael Port
Jason Resnick
Jeff Walker’s Product Launch Formula
Free chapters of doug’s book
Doug’s website
Kira’s website
Rob’s website
The Copywriter Club Facebook Group
The Copywriter Underground
Intro: Content (for now)
Outro: Gravity
Full Transcript:
Transcript and graphic coming soon...
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