TCC Podcast #135: Getting to the Truth with Andrey Adison

Copywriter Andrey Adison is our guest for the 135th episode of The Copywriter Club Podcast. We recorded this one on Valentine’s Day and are just now getting it in your podcast feed—hopefully it is worth the wait. We asked Dre about his background, what he helps his clients do today, and what he thinks writers will be doing in the future. Here’s what we covered: •  how he went from affiliate marketer to copywriter •  what he learned from affiliate marketing that he applies to his work today •  why he feels like he has a duty to get serious about mindset •  how Dre helps his clients find the core truth they want to share •  his framework for helping his clients build their message and audience •  how he finds his clients and what he charges for his services •  what he’s done to take his business to the next level •  why specialization is important and how it has helped Dre in his business •  what’s not working in his business today •  where he thinks copywriting is headed in the future This is a good one. To hear what Dre has to share, click the play button below or download the episode to your podcast player. And if you like reading, you can scroll down for a full transcript.   The people and stuff we mentioned on the show: Rob’s book The Copywriter Accelerator Andrey’s site Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. What if you could hang out with seriously talented copywriters and other experts? Ask them about their successes and failures, their work processes and their habits. Then steal an idea, or two, to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You are invited to join the club for episode 135 as we chat with copywriter Dre Adison about growing his business. The one thing he has done to take his business to the next level, finding and working with clients and the deep dive question he asks his clients to help them get clear on their brand messaging. Kira:   This is a very special episode because it's Valentine's Day, even though when you listen to this, it might be more like Easter-time, but there's going to be a lot of love in this episode. Rob:   Tons of love. Kira:   So welcome Dre. Rob:   Welcome Dre. Dre:    Well thanks for having me. I feel the love already. Kira:   Before we start recording we basically shared our Valentine's Day experience thus far and Rob gives books to his children on Valentine's Day. Which is so ... Rob:   And my wife, not just my kids- Kira:   And your wife. Rob:   My wife and we give to each other. Love for everyone. Kira:   It's so on brand with who you are. I just give my kids a lot of sugar and cavities. Rob:   Which is also on brand. Kira:   Which is also on brand. Dre:    You gift them your own book? Your Brand Story book? Kira:   His autograph. Rob:   I don't think they would read it. I should do that. I should give everyone my own book. Kira:   It's a good way to get it out there. Rob:   Dre, what's your Valentine's tradition? Dre:    I usually go out the next day, my girlfriend she doesn't, she feels like Valentine's Day is so populated, all the restaurants and stuff like that. So normally the day after we go out to eat or we just spend time together. Rob:   So smart. Kira:   You can tell you live in New York City when ... I feel like all New Yorkers say that. It's like yeah we don't actually go out on Valentine’s Day. There's just no space for all these people. Dre:    Too many people. Kira:   Alright, so let's kick this off with your story Dre.