TCC Podcast #138: Creating Better Packages with Prerna and Mayank Malik

Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of The Copywriter Club Podcast to share what they know about packages. This is something a lot of copywriters struggle with, so Kira and Rob asked Prerna and Mayank about the best ways to think about and structure packages. Here’s what we covered: •  what has changed in their business over the past two years •  their failure to reach a lofty revenue goal (and why it was still a success) •  the key team players they lean on for support •  how they create and refine the packages they offer their clients •  the IMAGE framework they use when they come up with a new product •  an example of how the use the framework to create packages •  why they’re so passionate about packages (and passion is definitely the right word) •  the mistakes copywriters make when creating a package •  why knowing your audience is the key to creating a good package •  how the packages fit together in their business •  how to get started creating a package for your business •  how to make your existing package more profitable •  their approach to launches and how they make sure the launch goes well •  the niches and businesses that packages won’t work for •  how they manage their days to finish work by 3:00 each day •  what to do before you decide to work with your spouse As usual, this is a good one. Click the play button below or download this episode to your podcast app. If you’d rather read, scroll down for a full transcript.   The people and stuff we mentioned on the show: Prerna’s First TCC Interview The Copywriter Think Tank Profits on Tap Fully Loaded Launch Bushra Azhar Prerna’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Transcript to come...