The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Apr 14, 2025 • 11min
SPECIAL SERIES: The 7 Deadly Sins of Marketing | Bathroom Break #51 🚽
Discover the traps to avoid in marketing, like the mistake of trying to reach everyone. The hosts argue that outdated best practices need a fresh perspective; it's time for experimentation! They underscore the importance of solid strategy over hasty tactics and emphasize the significance of a clear brand identity. In a fun twist, listen to a debate on fast food favorites and how they market themselves. Finally, enjoy a celebration of wins while picking up quick, actionable marketing insights.
Apr 11, 2025 • 35min
321 - How to Think Long Term in Marketing with Andrew LeRay, Director of Brand Marketing at National Women’s Soccer League
Andrew LeRay, Director of Brand Marketing at the National Women's Soccer League (NWSL), discusses the surge in interest for women's sports. He emphasizes the importance of brand awareness and strategic messaging to attract new fans. LeRay shares insights on leveraging the popularity of national team players and the significance of innovative partnerships, like with 'Unwell'. He also highlights how player personalities engage audiences, creating a path for long-term loyalty to both the league and its athletes.
8 snips
Apr 9, 2025 • 11min
Go-to-Market Plays #2: How To Out Position Your Competitors
Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares her insights on how small brands can stand out against larger competitors. She dives into the concept of competitor contrast marketing, emphasizing the importance of storytelling over simple features. Tamara recalls the iconic Mac versus PC campaign, illustrating how emotional connections can shape brand identity. With a three-step playbook for effective positioning, she offers actionable strategies for brands looking to transform rivals' strengths into their weaknesses.
9 snips
Apr 7, 2025 • 12min
How To Repurpose and Repost Content | Bathroom Break #50 🚽
Dive into the debate of reposting versus remixing content across social media! Uncover the latest Instagram features that could redefine your content strategy. Learn why reposting without context might hurt your reach on LinkedIn. Discover how AI tools like Grok can help you curate engaging posts that resonate with your audience. Plus, enjoy some light-hearted banter as the hosts celebrate their milestones while sharing quick marketing insights!
Apr 4, 2025 • 7min
6 Quick Fixes to Improve Your Landing Page Conversions Today (Solo Edition)
Are your landing pages underperforming? Discover six impactful tweaks that can elevate your conversion rates instantly. Learn about refining your hero section, crafting compelling call-to-action phrases, and enhancing form design for a smoother user experience. Plus, dive into the '5-second rule' to ensure visitors immediately grasp what you offer. Make these smart, simple changes to stop leaking conversions!
Apr 2, 2025 • 14min
Go-to-Market Plays #1: When To Do a Launch
Tamara Grominsky, an award-winning product marketer and former VP at Kajabi, shares invaluable insights into effective launch strategies. She reveals that successful launches begin well before launch day, emphasizing the importance of demand seeding. Tamara illustrates her points with examples from Notion's AI launch, highlighting how gamification can create buzz. The discussion also dives into the significance of brand loyalty tied to early adopters, stressing that emotional connections are key to sustaining customer engagement.
7 snips
Mar 31, 2025 • 15min
SPECIAL SERIES: Steal These Rapid Email Tips | Bathroom Break #49 🚽
Want to boost your email game? Treat every email like it's the recipient's first! Cutting out non-engaged subscribers can lead to a more involved audience. Don’t forget the secret sauce: adding read times in pre-headers could entice more clicks. Testing creative elements like emojis and innovative formats can further enhance engagement. Plus, there's a lively chat about popular reality TV shows, connecting their drama to marketing insights, making for an entertaining and enlightening listen!
12 snips
Mar 28, 2025 • 8min
5 ChatGPT Prompts Marketers Need to Use (Solo Edition)
Explore how AI can be your ultimate marketing ally. Discover five innovative prompts to enhance your copywriting with ChatGPT. Learn to uncover emotional triggers that resonate with your audience. Delve into positioning strategies that reveal flaws in current approaches. Plus, find out how to connect with your ideal customer profile on a deeper emotional level. This insightful discussion bridges the gap between human creativity and AI's capabilities.
12 snips
Mar 26, 2025 • 38min
320 - Creating a Market Category with Kari Hanson, CMO at Robin
Kari Hanson, CMO at Robin, shares her expertise in creating new market categories, particularly in flexible work solutions. She explains why it's beneficial to define new spaces rather than compete in existing ones. Kari discusses effective positioning strategies, the importance of thought leadership, and overcoming market inadequacies. She also highlights how personal narratives foster trust and emphasizes adapting workplace dynamics in a post-pandemic world. Expect insights on sustaining momentum and the power of storytelling in marketing.
12 snips
Mar 24, 2025 • 9min
SPECIAL SERIES: Marketing Tactics for Small Budgets | Bathroom Break #48 🚽
Discover how to make a marketing impact without emptying your wallet! Learn that a modest investment in Instagram can yield meaningful results. Networking doesn't have to be pricey; simple hangouts can be valuable. Plus, micro-influencers offer affordable promotion by showcasing your product. Embrace experimentation with small budgets for substantial outcomes!
