Forms. They may not be the first thing you think of when it comes to marketing, but did you know they’re secretly one of the most powerful tools in your marketing arsenal? Patricia Rollins, Head of Marketing at Typeform, chats with Daniel about how Typeform managed to modernize the survey form by harnessing the power of a customer-centric approach.Can more conversational forms improve customer engagement rates? Patricia shares her top insights on the importance of understanding your audience, optimizing the form experience, and leveraging data for more successful marketing campaigns. Discover the true impact of clear communication and learn how inclusivity can expand your customer reach beyond its typical limits. Tune in now! Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/ 00:00:03 - Patricia Shares Marketing Insights Podcast00:00:17 - From Pizza to Marketing Success00:02:33 - Navigating Audience Understanding in Cookieless Future00:05:29 - Optimizing Forms for Targeted Content00:11:31 - Embedding Forms for Successful Lead Generation00:13:46 - Segment Customers for Revenue Growth00:23:20 - Innovative Marketing Strategies Using Data00:25:29 - Optimizing Form Experience for Websites00:30:05 - Marketing Hill: The Power of Inclusivity00:31:28 - Typeform Users, Let Me Know Follow Patricia: LinkedIn: https://www.linkedin.com/in/rollinspatricia/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Therabody CMO John Solomon discusses the importance of performance-driven creative, expanding product offerings, packaging design, audience targeting, and bottom-of-the-funnel campaigns. He shares insights on creating products for different consumer types and the role of creative in selling products.

Discover the importance of storytelling in marketing and how to integrate it into your brand. Explore trends in e-commerce for 2024, including efficient funnels and aggressive Amazon ads. Learn about profit-driven marketing on Google, Kanye West's scrappy strategies, and the role of storytelling in brand building.

Influencer marketing is all about one thing: relationships. If you don’t start treating your creators more like long-term partnerships and friends, then you’re doing a disservice to both them and your business. So how can you ensure you’re on the path to building the most successful influencer relationships possible?Dikla Bengio, Partnerships Team Leader at Artlist, shares her insights and tips for working with influencers. Discover why long-term partnerships are key, why niche creators are the ideal target for marketers, and how to give influencers creative freedom to engage their audience authentically. Plus, learn about the top trends in influencer marketing for 2024 and why localization and integrating creators into your product are crucial strategies. Tune in to gain valuable knowledge and take your influencer marketing to the next level!Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. 00:00:04 - Insights on Influencer Marketing from Israel00:02:16 - Top Trends in Influencer Marketing00:06:58 - Maximizing Success with Nano Influencers00:10:36 - Building Strong Partnerships with Creators00:17:26 - Choosing the Perfect Influencer Checklist00:18:50 - The Importance of Emotional Connection in Influencer Marketing00:33:44 - The Key to Successful Influencer Partnerships Learn More About Artlist: Website: https://artlist.io Follow Dikla:LinkedIn: https://www.linkedin.com/in/dikla-bengio-047813109/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How did Promix rise to the top of the supplement food chain to become one of the buzziest, most popular health brands around? Founder Albert Matheny stops by to chat with Daniel about how the brand managed to stand out in an oversaturated health food market, revealing his personal journey into the supplement world and divulging his best insights into how to build a successful brand. Learn how Promix disrupted the supplement industry through the power of simplicity, storytelling, and design, and what challenges they faced when it came to scaling and diversifying marketing channels. How did they manage to successfully capitalize on the grass-fed protein and clean eating trend? And how did their early adoption of Amazon cement their place in an ever-evolving landscape? Don't miss out on Albert's thoughts on the blend of quantitative and qualitative aspects in marketing and the impact of social media on growth. 00:00:02 - The Story Behind Promix Protein00:02:25 - Scaling a Grass-Fed Protein Company00:09:08 - Exploring Growth Levers in Marketing00:18:18 - Lessons Learned: Marketing Strategies Evolved00:23:31 - The Power of Simple Packaging00:27:40 - Sustainable Growth: Diversify and Strategize00:35:03 - The Secrets Athletes Know Now Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information. Learn More About Promix: Website: https://promixnutrition.com Follow Albert:LinkedIn: https://www.linkedin.com/company/promix-nutrition/jobs/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Discover how Warby Parker disrupted the eyewear industry by undercutting competition, aligning values with perception, and creating brand loyalty. Learn about their innovative pricing strategies and social impact initiative. Uncover the success story of Warby Barker and the importance of establishing a separate media entity for brand promotion.

Discover the secrets to successful go-to-market strategies and product-led growth with David Malpass, the SVP of Apollo, as he shares his experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn how to set up a strong go-to-market foundation, avoid vanity metrics, and find excellent product-market fit.  Plus, David discusses the importance of expertise in content creation, the role of product marketing, and the value of investing in demand generation. Don't miss out on this valuable conversation with a marketing expert who's been there and done it all.Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit here.  00:04:05 - Reinventing the Wheel: From Engineering to Content Strategy00:12:22 - The Art of Building a Go-to-Market Strategy00:13:01 - Finding Product Market Fit and Go-to-Market Strategy00:15:46 - The Challenges of Implementing a Product00:18:33 - Scaling Your Product: Foundation First00:24:32 - The Power of Content Marketing00:29:57 - Expertise Drives the Best Content00:33:57 - Paid Advertising: Testing Messaging Strategies00:38:21 - Invest in Demand Generation for Marketing Success00:40:34 - Apollo IO: Making World-Class Go-to-Market Accessible Follow David: LinkedIn: https://www.linkedin.com/in/davidmalpass/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Mark Jung, founder of Authority, shares strategies and tactics to build authority on LinkedIn. Topics include optimizing profile, creating engaging content, being polarizing, authentic writing tips, power of a good hook, and mastering engagement on LinkedIn.

It may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around.Who is it? Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike.In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime guarantee skyrocketed this company into a lifetime of high-class luxury.  Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsFollow Aidan:LinkedIn: https://www.linkedin.com/in/aidanbrannigan/Twitter: https://twitter.com/BranniganAidanTikTok: https://www.tiktok.com/@aidan_branniganDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

People’s perspective on what great customer service looks like is shifting. So how can you keep up? In this week’s marketing hill mash, we’ve amassed some of the industry’s best and brightest minds who are giving their takes on the one rule they’d live or die by when it comes to marketing. And this time around, they’ve got some juicy things to say about customer retention. Tune in to find out why curiosity clicks just don’t cut it anymore, why LTV to CAC is a useless metric, and why demand gen is just a fancy term for brand marketing. Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/Follow Alexa:LinkedIn: https://www.linkedin.com/in/alexakilroy/Follow Corey: LinkedIn: https://www.linkedin.com/in/corey-haines/Follow Beverly:LinkedIn: https://www.linkedin.com/in/bevpamenskymurray/ Follow Shannon:LinkedIn: https://www.linkedin.com/in/shannonoboylesmartrrFollow Gabriella:LinkedIn: https://www.linkedin.com/in/gabriella-yitzhaekFollow Eli:LinkedIn: https://www.linkedin.com/in/elirubel/Twitter: https://twitter.com/eli_rubelFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com