The Marketing Millennials

Join Luke deWilde and Sam Obletz, the dynamic duo behind Claim, a Gen Z shopping startup. Luke, a marketing maven with experience at the Golden State Warriors, and Sam, a Harvard MBA and former Goldman Sachs investor, delve into innovative marketing strategies tailored for Gen Z. They discuss the unique concept of trading brands like Pokémon cards and emphasize the importance of authenticity. Discover how experiential marketing can forge deep connections and how Gen Z's brand loyalty differs dramatically from older generations.

Discover essential Instagram marketing strategies to boost your brand. Learn how to effectively use reels, static images, and the power of just three hashtags. Delve into the goldmine of engagement through stories and resharing content with your audience. Explore tactics that promote authentic connections while differentiating the casual vibe of Instagram from the formal nature of platforms like LinkedIn. Packed with quick insights, it's perfect for time-crunched marketers looking for impactful strategies!

Lindsey Reeder, the Marketing Director at HarperCollins Publishers, dives into the intriguing world of book marketing, highlighting how TikTok—specifically BookTok—keeps books relevant today. She discusses the collaboration between self-published authors and traditional publishers to engage the BookTok audience. Lindsey also shares insights on the rising influence of Reddit in the book community and the evolving importance of audiobooks in marketing strategies. Tune in to learn how to leverage social trends for success in the publishing industry!

Jasper Martens, CMO at PensionBee, shares insights from his 15 years in financial marketing. He discusses the importance of identifying and replacing outdated marketing software that doesn't serve your team. Jasper emphasizes the benefits of AI capabilities and the reality behind seamless integration. He also delves into navigating challenges during software transitions and the necessity of a unified source of truth for effective data integration. His recommendations provide valuable guidance for marketers looking to optimize their tools and strategies.

Sara Mitzner, VP of Brand Marketing at AS Beauty Group and a seasoned expert in marketing to older women, discusses the untapped opportunities within this demographic. She highlights their brand loyalty and higher disposable income, urging marketers to shift their focus toward Gen X women. The conversation touches on overcoming e-commerce fears, effective engagement strategies on platforms like Facebook and Instagram, and the significance of authenticity in marketing. Mitzner underscores the power of personal recommendations and the need for innovative retail methods to enhance brand connection.

Discover how ChatGPT can boost your game day with personalized meal and warm-up plans—just ask Daniel! The discussion dives into underused AI features, including image uploads and A/B testing for marketing. Learn how to enhance email strategies and create targeted content effortlessly. They also explore fun applications like crafting travel itineraries and grocery shopping insights, showcasing AI's ability to simplify decision-making and elevate creativity in everyday tasks.

Kimberly Whinna Cottrell, an expert in event marketing at AWS, dives into the evolving world of events. She discusses the power of hybrid and micro-events for community building and brand engagement. Kimberly shares strategies for enhancing virtual events to combat feelings of loneliness in remote work. She emphasizes the importance of creating meaningful experiences while integrating AI, but also highlights that true human connection is irreplaceable. If you're in event management, her insights are a must-listen!

Ari Murray, Chief Growth Officer at Charm Brands and a specialist in lifecycle marketing, breaks down the art of personalization in email marketing. She argues that traditional 'batch and blast' emails are out of touch, advocating for segmented strategies that resonate with individual consumer behaviors. Discover the magic behind those enticing birthday emails and how AI is reshaping marketing. With clever tactics like half-birthday burritos, learn how to make your marketing efforts more meaningful and effective.

In this conversation, Bret Shuford, one half of Broadway Husbands and a talented performer, discusses how to succeed on social media by breaking free from perfectionism. He emphasizes the need for authenticity over flawless content and shares that engaging with others is key to growing your own presence. Bret also touches on the importance of determining content relevance to avoid flops, highlighting the balance between timely and evergreen topics. This chat is packed with insights for anyone looking to elevate their social media game!

B2B marketing is alive and kicking during the holidays! Discover how December can actually boost your click-through rates. The hosts suggest B2B companies should offer special deals, just like DTC brands. It's the perfect time to reconnect with leads who’ve gone quiet. Plus, get tips on using AI tools like ChatGPT for innovative email and meme marketing. Learn how to enhance creativity and maintain brand consistency while having fun along the way!