The Marketing Millennials

Trey Ferro, a Gen Z founder and CEO of Spot Pet Insurance, dives into the complexities of marketing pet insurance. He emphasizes the power of personalization and A-B testing in crafting effective marketing strategies. Trey discusses how transparency and education are vital in appealing to young pet owners who may be new to insurance. He also highlights the importance of a strong call-to-action and navigating social media feedback for business growth. If you're interested in innovative marketing tactics, especially for niche products, this conversation is packed with insights!

What do you get when you mix hats, social media channels, and a bunch of dads?Bart Szaniewski and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it blossomed into multiple channels and multiple dads sharing their stories. Copy and captions became even more important. Hats were being sold faster than they could make them. How can you develop FOMO in your audience? It’s as easy as creating a sense of urgency for your next drop. Plus, Bart reveals how using a private Facebook group may be the key to hearing more from your audience. And, Dad Gang recently launched an app and is using SMS. What are some pros and cons of implementing these ideas at your brand? If you’re a marketer who wants to learn more about scaling via social media or how SMS and apps can further your brand’s presence, this is the episode for you. Follow Bart:LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about all the acronyms you use as a Marketer: BOFU, TTM, CAC, the list goes on. You and your coworkers might know what they mean, but the general population doesn’t. So, this episode is all about the importance of keeping things simple and easy to understand. Daniel mentions his general rule: make sure your copy is written so simply that a five-year-old can read it. If you’re talking over people’s heads or using language they can’t understand, it won’t convert. Jay mentions that you don’t want to embarrass anyone, so avoiding acronyms and complicated language is a great start. Plus, how does describing a dish at a restaurant relate to content marketing? Jay gives an example. This short ‘n sweet Bathroom Break is all about keeping it simple so everyone’s on the same page. 🚽Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not ThatFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Dive into the art of writing with practical tactics that set your words apart. Discover the power of a compelling hook to grab attention in seconds. Learn the importance of cutting out fluff for clearer communication. Explore whether stronger opinions really enhance engagement. Additionally, gain insights on maintaining a conversational tone and making your content skimmable. These tips are perfect for anyone looking to elevate their writing skills and connect authentically with their audience.

Healthcare is a HUGE industry. Marketing it is even bigger. How do you make sure it's effective?This episode’s guest, Andrea Becker, has seen it all during her 25 years in the healthcare marketing industry. And the KEY that hasn’t changed is trust. People’s health is no joke, and neither is access to care, information about symptoms, and tips and tricks. How can you build trust within your content? How do you make your content stand out amongst all the noise and (sometimes fake) information?Plus, the biggest challenge of healthcare marketing is that there’s SO much, including insurance companies and laws about advertising, that varies by area and even social media platform. And, healthcare marketing is using AI to its benefit. But it’s nothing to freak out about; Andrea reveals nothing will ever really be fully automated in the industry. If you’re a marketer who wants to learn more about the healthcare space and how it differs between generations, countries, and more, this is the episode for you. Follow Andrea:LinkedIn: https://www.linkedin.com/in/andrealbeckerFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think about your company’s merch and swag bags. They could use a refresh, right? Who wants another mug with your logo or a battery pack that won’t charge anything?Jay reveals the biggest mistake when it comes to merch: contests. Why? You need to give people the perception that they actually have a chance to win the item. Plus, Daniel talks about how your items need to BE creative if you want to be seen as a creative brand. If not, there’s a good chance it’ll end up being unmemorable and in a landfill somewhere. This short ‘n sweet Bathroom Break is all about giveaways, fun little trinkets, and how you can get everyone excited about repping your brand. 🚽Follow Jay:LinkedIn: https://www.linkedin.com/in/schwedelson/Podcast: Do This, Not ThatFollow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marcus Sheridan, co-founder of Priceguide.ai and author of Endless Customer, dives into the evolving landscape of trust in marketing. He discusses how AI is reshaping brand discovery and the shift towards transparent pricing and self-service experiences. Sheridan emphasizes the four pillars of a trusted brand and the importance of radical transparency. He also explores innovative marketing strategies that prioritize storytelling and agility over traditional SEO, urging marketers to adapt and create meaningful connections with their audience.

In this conversation, Alex Rynne, Senior Content Marketing Manager at LinkedIn, shares her decade of insights on leveraging LinkedIn for B2B marketing. She reveals common brand mistakes and discusses the importance of video content, emphasizing that LinkedIn has its own identity, distinct from TikTok. The duo also highlights the power of commenting on posts to boost engagement and how authentic personal branding can enhance trust. With tips on audience-centric strategies, this chat serves as a treasure trove for marketers looking to elevate their LinkedIn game.

The hosts dive into LinkedIn's latest updates, highlighting powerful new metrics for newsletters and comment interactions. They discuss strategies to leverage comments for boosting visibility and engaging your audience effectively. Visual content is key—the podcast shares tips on using images and videos to stand out in the feed. Lastly, the influence of AI content is explored, emphasizing the importance of authenticity in your online interactions. Tune in for quick tips to hack your LinkedIn presence!

Aya Robinson of Opry Entertainment Group shares her journey of integrating into the Nashville marketing scene after moving from Hawaii. She emphasizes the importance of attending local events, not just for exposure but for genuine interactions that can lead to professional growth. Aya shares practical tips for marketers on how to build supportive networks and maintain connections after events. She also discusses overcoming the emotional challenges of isolation in marketing and the pivotal role of community outreach in expanding organizations.