

293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim
Nov 19, 2024
Join Luke deWilde and Sam Obletz, the dynamic duo behind Claim, a Gen Z shopping startup. Luke, a marketing maven with experience at the Golden State Warriors, and Sam, a Harvard MBA and former Goldman Sachs investor, delve into innovative marketing strategies tailored for Gen Z. They discuss the unique concept of trading brands like Pokémon cards and emphasize the importance of authenticity. Discover how experiential marketing can forge deep connections and how Gen Z's brand loyalty differs dramatically from older generations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Bridging Consumer Engagement and Brand Marketing in the Gen Z Era
03:00 • 5min
Engaging Gen Z: A Shift from Digital to Real-World Experiences
07:43 • 6min
Redefining Brand Loyalty
13:14 • 14min
Innovative Customer Acquisition Strategies for Gen Z Engagement
26:57 • 5min
Engaging College Students and Young Adults
31:35 • 15min