Luke deWilde

Join Luke deWilde and Sam Obletz, the dynamic duo behind Claim, a Gen Z shopping startup. Luke, a marketing maven with experience at the Golden State Warriors, and Sam, a Harvard MBA and former Goldman Sachs investor, delve into innovative marketing strategies tailored for Gen Z. They discuss the unique concept of trading brands like Pokémon cards and emphasize the importance of authenticity. Discover how experiential marketing can forge deep connections and how Gen Z's brand loyalty differs dramatically from older generations.