What are the key qualities of a successful community, and how can businesses effectively build and nurture them? In this episode, Daniel interviews David Spinks, a community-building expert, to explore the world of community management. They discuss the importance of organic growth, the qualities to look for in a community manager, and the competitive advantage a strong community can provide for a brand. How can in-person experiences complement online interactions? David shares his thoughts on the significance of online and offline engagement and explains the different types of communities that are vital to your brand game plan. And later, he and Daniel explore how focusing on joy and genuine connection when building a community is more valuable than any metric measurement.   00:00:04 - Expert David Discusses Community Building00:00:27 - Building Digital Communities: A Personal Journey00:03:16 - Defining Community in the Marketing World00:04:38 - The Key Traits of a Successful Community00:06:05 - The Process of Building Business Community00:09:31 - The Power of In-Person Experiences00:13:21 - Building and Growing a Community00:17:54 - Qualities to Look for in a Community Manager00:21:40 - The Power of Building Community00:29:08 - Building Healthy Communities with Intuition00:33:05 - Refreshing Views on Building Community Follow David:Website: https://davidspinks.comLinkedIn: https://www.linkedin.com/in/davidspinks/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS  

As a marketer, how exactly do you get your content out there? After all, content is pretty pointless if no one is there to view it, and TBH, distribution is one of the most frustrating, stress-inducing, hair-pulling parts of marketing there is.Luckily, these next five marketers have some pretty strong takes on what you need to do to get your content out there. Whether it’s being an early adopter of new social media platforms, getting past your fear of self-promotion, or simply starting with the building blocks of making great content, you won’t want to miss out on what these next marketing all-stars have to say about content distribution. Follow Becca:LinkedIn: https://www.linkedin.com/in/rmsherman/ Follow Sheeta:Twitter: https://twitter.com/sheetavermaFollow Cassie: LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Ross: LinkedIn: https://www.linkedin.com/in/rosssimmonds/overlay/background-image/ Follow Jack: LinkedIn: https://www.linkedin.com/in/jackraines/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Discover the top marketing trends for 2024: outsourcing talent, AI-powered personalization, long-term partnerships with creators, customer experience in the age of Amazon, and efficient video marketing. Learn how these trends can impact your marketing strategies and stay ahead of the game.

What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. They discuss the importance of empathy, profitability, and innovation in marketing, and unpack how marketers can understand their audience on a deeper level. Paxton also shares his thoughts on the role of AI in marketing and explains the true potential of mixing data-driven insights with human intuition. How can adapting to a more holistic marketing mindset elevate your marketing game to new heights?Tune in to find out! 00:00:01 - Innovative Marketing Strategies from Paxton Gray00:00:17 - From Traditional Advertising to Digital Marketing: Daniel's Journey00:01:43 - The Three Elements of Great Marketing00:04:23 - Focus on Profitability, Not Revenue00:08:36 - The Power of Profit-Driven Innovation00:13:30 - How Marketers Can Connect with Their Audience00:21:16 - Finding Your Marketing Edge Beyond the 9 to 500:23:16 - The Trick to Innovation: Research00:31:13 - Marketers Need Business Acumen00:34:31 - Understanding One Channel for Successful Advertising Follow Pax: LinkedIn: https://www.linkedin.com/in/paxtongray/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

As a professional marketer, you already know the importance of search engine optimization. But have you considered making your SEO efforts more inclusive?Rejoice Ojiaku is an SEO whiz who's knee-deep in transforming brands’ websites for universal access. As the Co-Founder and Content Partnership Lead at B-DigitalUK, she’s also a renowned advocate for inclusion and diversity and one of the world’s most sought-after speakers on inclusive SEO practices. Join Daniel and Rejoice as they talk about the instant SEO hacks you can implement today, the smart approach of crafting designs for all body types, and why SEO should be your ultimate long-term game plan. Follow Rejoice: LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/?originalSubdomain=uk Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Marketers live and die by their customers. And if you don’t take the time to understand who you’re speaking to, you’re never going to succeed. In this week’s mash, we’ve compiled some of the hottest takes from five all-star marketing experts who have a lot to say about how you should be capturing your audience’s attention. From talking to your customers to building user personas, find out the real reason why cold calling isn’t dead. Plus what’s the deal with direct-response marketing? Is it actually likable or should we finally put the kibosh on this outdated form of selling?Tune in to hear some super controversial takes! Follow Leslie: LinkedIn: https://www.linkedin.com/in/leslievenetz/ Follow Adrienne: LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Follow Kaylee: LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/ Follow Cardinal:Twitter: https://www.twitter.com/CardinalMason Follow Adam: Twitter: https://www.twitter.com/AdamRy_n Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS 

Peter Mahoney, a total science geek, discusses his analytical approach to marketing. He emphasizes the importance of setting measurable goals, constant testing, and understanding data. He also explains the value of collaborating with finance professionals and justifying brand campaigns. The conversation delves into the limitations of attribution and the need for businesses to develop their own methods.

Adrienne Barnes, expert in crafting effective buyer personas, discusses the challenges with existing buyer personas, importance of user research and proprietary data, embracing failure in marketing, the value of diverse experiences, and creating a practical marketing course with personal guidance.

In this throwback episode, step into the world of marketing mastery as Daniel chats it up with Kyle Lacy, the brains behind Jellyfish's marketing machine. Get ready to delve into the nitty-gritty of prepping for marketing in the New Year.In this jam-packed episode, Kyle spills the tea on the magic formula for budgeting and planning your way to marketing triumph. Ever heard of the three-budget strategy? We’re talking good, better, best – and trust us, it's a game-changer. Plus, learn the golden ratio of a 70/30 split between pipeline power and brand allure that’s guaranteed to spin your results into something truly remarkable. And don’t miss out because Kyle’s also gazing into his crystal ball and dishing out insights on the future of marketing. From the AI revolution to the impact of remote work and the thrilling return of in-person events, this conversation is your ticket to understanding the thrilling twists awaiting in the marketing universe Follow Kyle:LinkedIn: https://www.linkedin.com/in/kylelacy/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featuredTwitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this episode, marketing expert Katelyn Bourgoin joins Daniel to unpack the power of pre-suasion in content marketing. They explore priming behaviors, the impact of expertise and imagery in marketing, and the role of behavioral science in guiding marketing decisions. They also discuss the importance of trust, building associations with the audience, and understanding buyer's situations. Discover the significance of data, creativity, and deep expertise in creating successful marketing strategies.