The Marketing Millennials

In this episode, Dr. G, a consumer behavior expert from Vanderbilt University, discusses the fascinating world of marketing psychology. He reveals how everyone can be an influencer, even without a huge following. The conversation delves into omission bias in marketing strategies and how acknowledging flaws can build consumer trust. Intriguingly, Dr. G explains how highlighting what consumers might be missing can create urgency and boost sales. Plus, the impact of transparency in pricing is explored, showcasing its potential to differentiate brands in a competitive market.

Jordana Klein, an email marketer and former D1 tennis player, shares her journey from sports to marketing. She discusses the surprising parallels between tennis and email campaigns, emphasizing seasonality and knowing your audience. Klein dives into list management and the importance of personalized content, drawn from her experiences at IMG Academy. With insights on the distinct styles of writing emails versus blogs, she highlights how athletic skills like dedication enhance marketing success. A must-listen for marketers eager to refine their email strategies!

Learn how to create FOMO for your webinars! Discover techniques like offering exclusive content for the first registrations and leveraging social media to boost attendance. The hosts share fun ideas, like using elements from pop culture to enhance engagement during virtual events. Plus, they discuss how excitement can be built through teaser videos and an air of mystery. Tune in for a mix of marketing strategies and playful banter!

In this engaging discussion, Eric Jorgenson, CEO of Scribe Media and bestselling author, shares insights from his journey to selling over 1 million copies. He explains how content curation fuels creativity, emphasizing that originality stems from timeless themes. Eric dives into the publishing process, highlighting the importance of transforming scattered content into cohesive narratives. He promotes self-publishing as a way for authors to maintain creative control and discusses the real value of storytelling in building trust and connecting with audiences.

In this engaging discussion, Taylor Corrado, Senior Director of Brand Marketing at Wistia, shares her expertise in brand budgeting and creative risk-taking. She emphasizes the importance of identifying impactful budget items to ensure success. Taylor explores the future of marketing events with pre-recorded content and discusses how traditional TV formats can inspire innovative B2B strategies. She also highlights the balance between branding and performance marketing, advocating for flexibility and creativity in budgeting to seize unexpected opportunities.

The future of marketing is both exciting and daunting! Discover how micro-virtual events and spontaneous live streaming on LinkedIn are reshaping engagement. The hosts dive into the implications of phasing out LinkedIn badges, questioning their true value. They also discuss the impact of election dynamics on audience behavior and content standards. Expect insights on video content's rise and strategies to boost LinkedIn interaction. It’s a lively exploration of trends that every marketer should watch for in 2025!

In this session, James Watt, the innovative founder of BrewDog, dives into the unconventional marketing tactics that propelled his craft beer to cult status. He discusses the revolutionary 'Equity for Punks' initiative that captivated customers, turning them into brand advocates. Community engagement emerges as a key theme, showcasing how BrewDog harnesses customer loyalty to amplify its message. Watt also shares secrets on leveraging social media as a modern search engine and the power of happy customers as authentic influencers in marketing.

Eric Liedtke, a veteran marketing leader known for his transformative work at Adidas and Under Armour, shares invaluable insights. He discusses the strategies behind reviving iconic brands and emphasizes the importance of understanding consumer needs. The impact of NIL rights on college athletics and branding opportunities is highlighted, showcasing how athletes can monetize their influence. Eric also advocates for simplicity in marketing and sustainable practices, providing a blueprint for aspiring brand strategists seeking success in the billion-dollar arena.

Join Jay Schwedelson, host of the Do This, Not That podcast and founder of subjectline.com, as he shares bite-sized marketing wisdom. He discusses the importance of presenting marketing data in engaging, snackable formats, rather than lengthy reports. Jay emphasizes analyzing social media metrics to tailor content for your audience. He also touches on how personal experiences, like travel, shape marketing insights, highlighting the joy of combining personal anecdotes with effective marketing strategies.

Julius Solaris, a leader in the events industry, shares his expertise on the pivotal role of events in contemporary marketing. He discusses how the pandemic sparked a revived focus on measurable interactions and the shift towards data-driven strategies enhanced by AI. Julius explores various event formats and cost-effective planning techniques, emphasizing the importance of clear objectives and engaging audiences. He also highlights the resurgence of in-person gatherings, showcasing their critical role in networking and professional development.