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The Marketing Millennials
SPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY ðŸŽ| Bathroom Break #27
Oct 28, 2024
13:15
Snipd AI
Learn how to create FOMO for your webinars! Discover techniques like offering exclusive content for the first registrations and leveraging social media to boost attendance. The hosts share fun ideas, like using elements from pop culture to enhance engagement during virtual events. Plus, they discuss how excitement can be built through teaser videos and an air of mystery. Tune in for a mix of marketing strategies and playful banter!
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Quick takeaways
- Leveraging social media for educational content rather than direct promotions can organically boost webinar registrations and engagement.
- Creating urgency through FOMO, such as limited-time offers for exclusive content, can significantly enhance event attendance and interest.
Deep dives
Leveraging Social Media for Event Registrations
Using social media, particularly LinkedIn, can significantly boost registrations for webinars and events. Instead of directly promoting an event, educational posts can capture attention, with a subtle invitation to join the webinar included as a postscript. This approach capitalizes on organic reach and can lead to significant turnout, as evidenced by an example where a strategy resulted in 12,000 attendees at a marketing event. By engaging followers with valuable content, marketers can effectively redirect some of that attention towards their events.
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