The Marketing Millennials 284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog
Oct 18, 2024
In this session, James Watt, the innovative founder of BrewDog, dives into the unconventional marketing tactics that propelled his craft beer to cult status. He discusses the revolutionary 'Equity for Punks' initiative that captivated customers, turning them into brand advocates. Community engagement emerges as a key theme, showcasing how BrewDog harnesses customer loyalty to amplify its message. Watt also shares secrets on leveraging social media as a modern search engine and the power of happy customers as authentic influencers in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
From Fishing to Brewing: A Journey of Innovation
02:10 • 19min
Harnessing Authenticity in Influencer Marketing
20:54 • 2min
Empowering Customers as Influencers
23:11 • 12min
The Evolution of Recommendations: Social Media as a Search Engine
34:57 • 2min
The Power of Community in Marketing
36:41 • 5min
Closing Insights and Resources for Marketers
41:15 • 2min