James Watt is the CEO and founder of Brewdog, the Scottish craft beer sensation that is now valued at $2 billion. A former sea captain, he’s had to navigate increasingly choppy waters at Brewdog. But after a string of allegations rocked the company, ranging from personal impropriety to financial misconduct to marketing scams, James has had to start from scratch in Brewdog’s reputation, and on his own management style. For the first time, James walks us through his mistakes, what he denies, and what he defends. Where does the line blur between a hard-driving start-up and a toxic culture. It’s a tricky balance many challenger companies have to contend with. James’ is a story where he sailed a little close to the wind, when the revelations dropped it looked like everything he built could slip away. Can he navigate Brewdog back to dry land? He tells us exclusively how he plans to. Follow James:Instagram - https://www.instagram.com/brewdogjamesTwitter - https://twitter.com/BrewDogJamesFollow me:https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

James Watt, the co-founder of BrewDog, shares the story behind his rapidly growing craft beer company. He discusses the challenges faced by global brands in sustainability and leadership. Watt reveals his unique marketing strategies and commitment to social responsibility, highlighting BrewDog's plans to use beer for good. He also addresses public perceptions and the complexities of investing in innovation, all while navigating media misrepresentation. James candidly talks about personal growth through autism and ADHD, showcasing authenticity in entrepreneurship.

James Watt, founder of BrewDog, shares the secrets behind his globally recognized craft beer brand. He discusses his bold marketing stunts and the media scrutiny that comes with being a controversial figure. Watt reveals the importance of community engagement and personal well-being in entrepreneurial success. The challenges of transitioning BrewDog from a rebellious startup to an established player are explored, along with the innovative marketing strategies that have made headlines. Tune in for valuable insights and lessons from his unconventional journey!

In this session, James Watt, the innovative founder of BrewDog, dives into the unconventional marketing tactics that propelled his craft beer to cult status. He discusses the revolutionary 'Equity for Punks' initiative that captivated customers, turning them into brand advocates. Community engagement emerges as a key theme, showcasing how BrewDog harnesses customer loyalty to amplify its message. Watt also shares secrets on leveraging social media as a modern search engine and the power of happy customers as authentic influencers in marketing.