FIRED by TV Producers, Now Worth BILLIONS: The BrewDog James Watt Revenge Story

Jul 1, 2024

Listen to James Watt, co-founder of BrewDog, discuss disrupting the beer industry, facing brutal facts, unconventional marketing tactics, scaling challenges, work culture, and the importance of disruption in business. Discover his perspective on leadership, the paradoxes of success, and the need for entrepreneurs to reimagine industries.

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ADVICE

Employee Freedom

If you're unhappy in your job or company, you have the freedom to leave.
Don't stay where you're not valued; find a better fit for yourself.

INSIGHT

In-Office Advantage

In-office teams have a competitive advantage: better innovation, speed, and connectivity.
Remote work hinders connection, making challenges tougher and celebrations less impactful.

ANECDOTE

Fishing Boat Test

James Watt uses a "fishing boat test" when hiring, asking if he'd want to be with a candidate in a crisis.
He values character, tenacity, and resilience, revealed during tough times.

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Rob interviews James Watt, co-founder of BrewDog and a true disruptor in the beer industry. From fishing boats to brewing tanks, James shares his journey of building a global beer brand, tackling challenges head-on, and reinventing himself as an entrepreneur. Join Rob and James for a conversation filled with insights on leadership, marketing stunts, and the paradoxes of business success.

James Watt Reveals:

Why risking everything led him to disrupting the beer industry
The importance of facing brutal facts
BrewDog's unconventional marketing tactics
The challenges of scaling a business while maintaining product quality and company culture
James's new venture, Social Tip
The significance of disruption in business and the need for entrepreneurs to reimagine industries.
His perspective on work culture, including his stance against remote work and the importance of team connectivity.

BEST MOMENTS

"The best way to get people to hate you is to be successful doing something you love."

"Would I want to be stood next to this person at two o'clock in a February cold, dark, windy night in a gale in a North Atlantic fishing boat when everything was going wrong?"

"How long does it take to take the stone out of your shoe?"

"If you're not happy in a job, if you're not happy in a company, amazing, you're an individual, you've got free will, leave."

"Unless you're going to disrupt an industry, just stick with your idea. Like, don't do it. Like, the only success is if you're going to disrupt something."

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com